Why the shop opens for 48 hours only

 Limited in time and quantity - NEVER in size.

 

 


 

TWICE A MONTH OPEN FOR YOUR ORDERS:

 

 

   • Fully size inclusive: Guaranteed size availability.

 

   • Handmade: Short turnaround & delivery times.

 

   • For those who seek specialty: Ltd. Editions only.

 


all the details

  

Twice a month this online boutique opens its doors for 48-hour windows - your time to get your orders in.

 

    

 

What this means for you:

 

 

FULLY  SIZE INCLUSIVE

Every design is offered in the full size range during the opening. No missing or sold out sizes, no compromises - a calm, secure shopping experience for clients of all shapes. Attention: Any size can be ordered as long as overall quantities of the limited edition designs are available(!), so size availability is guaranteed as long as supply lasts but a design can sell out before the shop closes (when set quantities are sold).

 

 

HANDMADE WITHOUT LONG WAIT

PRETTIE LANES is a pure one-woman business - every step, every part of this business is cared for by one person - that’s me, Franzi. 

Orders are accepted only within my production capacity (set manufacturing slot quantities), allowing accurate and shorter timelines and focused making once the shop closes. For you, this means your custom tailored garment is made and shipped within shortest time (usually 3-6 weeks).

 

 

SUSTAINABILITY 

Nothing is produced without a wearer. This approach eliminates excess/ready-made stock and allows fabrics to be cut with maximum efficiency, arranging size patterns together in the most thoughtful and least wasteful way. Reducing material waste while honoring each resource - aligning luxury with responsibility.

  

 

FOR THOSE WHO SEEK SPECIALTY 

- personal, mindful & exclusive. 

PRETTIE LANES manufactures in limited editions only. Designs may sell out within a single 48-hour window, once the maximum quantity of a model has sold. So don`t miss your chance to grab your favorite piece - custom tailored to your size for the perfect fit. Once sold out, a design won’t be offered again to ensure specialty and value for each single client.

 

 

Own a garment that is not only made to your order, but part of a small, thoughtfully crafted edition - designed to feel personal, mindful and exclusive.

 

 

Thank you for shopping small and supporting slow fashion & independent design,

Francis

(Owner, Designer, Tailor)

 

 

 

 

… psst… EARLY ACCESS

Subscribers of PRETTIE LANES‘ free newsletter enjoy early access to new designs and shop openings as well as exclusive access to archival and sample pieces that are not available publicly.  

 

 

 

 

 

 

Forget. Off. The. Rack.

 

PRETTIE LANES is an independent one-woman fashion & costume design house, founded by Franziska Schlupski. It specializes in 1940s and 1950s inspired garments with an era authentic look and feel, blending heritage tailoring with a bespoke fit. The limited editions are expertly tailored from mindful materials in Switzerland, using finest mid-century sewing and construction techniques. Luxury garments that honor your style and values. Worldwide flatrate shipping. 

 

 

From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, dressing clients in - to date - more than 49 countries. Worldwide flatrate shipping from Switzerland, tracked & insured.

 

 

Limited

editions


Away from mass production and sameness - PRETTIE LANES luxury fashion designs are sold in limited editions only. Once a design sells out, it’s truly gone - adding and honoring value & specialty of every piece. A promise - not a marketing stunt. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES exclusively via this online boutique.

 

 


swiss

handmade


Environmentally conscious, designs are handmade to order from era accurate, plastic/ polyester free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in canton Glarus, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 


period

authentic


PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 


size

inclusive


The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing- so your dress fits you, not the rack. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business


Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & founder Franziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES dresses clients in more than 49 countries worldwide with ethically made, slow fashion. Built by one woman. Inspiring confidence across continents.

 

 



responsibility


PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials.



CUSTOMER SERVICE


Email: [email protected] or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

Find Payment Options

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 


about


Created by one woman - dressing clients around the globe. PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA


Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment


LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

PayPal & Credit Card including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

     

shipping & returns


WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland. 11,-CHF within Switzerland. 38,-CHF Rest of the world. Free shipping from 700,- CHF.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together with your existing order.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info