PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size!



Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and  1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.


Feel what it is like to wear a handmade, vintage garment and enjoy the advantage of simply choosing your inividual size.

All designs are handmade in PRETTIE LANES' private house studio in Switzerland (not open for public)  and are produced in limited editions only that are exclusively available online.

Besides a few ready to wear (RTW) products, the majority of the products are made to order. No surplus is produced - hence no garment waste.


The designer and owner behind PRETTIE LANES - Franziska Schlupski started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduating from her business studies, she moved from Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski leads and cares about every aspect of her two brands herself - from the design to the materials sourcing over to manufacturing the garments and handling all administrative processes. Till today, she built up an international trading company with customers in more than 39 countries worldwide and a product range from day wear, evening- and bridal couture & hats - A one woman business paving its way towards becoming the smallest fashion house in the world.

    Designer, Owner: Franziska Schlupski.


PRETTIE LANES faces contemporary challenges in the fashion industry. The materials and notions for the designs are mainly sourced in Europe. Furthermore, a key value is to use natural, biodegradable fabrics instead of plastic fabrics (i.e. no Polyester, no Elasthane) Each piece by Prettie Lanes is 100% made in Switzerland - one piece at a time.


PRETTIE LANES in the media

Limited Editions

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only keeping pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.


swiss made

Environmentally conscious, each garment is designed & handmade from natural and bio degradable fabrics (no polyester, elasthane) in PRETTIE LANES' private house atelier in Switzerland. The majority of products is made to order. No surplus - no garment waste.  Ethically manufactured, slow fashion from Switzerland.


period authentic

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.


size inclusive

The inhouse design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing. Body positivity is one of the core values of the company that serves clients of all shapes and sizes and provides them with a custom-made, fitted garment.



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PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size...

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 Standard Manufacture Times

Hats & Garments:

Ready to Ship or

made to order from 5 Weeks









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shipping & returns

Worldwide Flatrate Shipping

Switzerland 9,- CHF

International 28,- CHF

No returns for customized items.

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General Terms & Conditions





In the Media


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