Forget. Off. The. Rack.
PRETTIE LANES sells the new, traditionally fashioned alternative to true vintage, in your size - blending midcentury tailoring with a bespoke fit. The Original since 2015.
FOR THOSE WHO SEEK SPECIALTY
The independent, one-woman company Franziska Schlupski PRETTIE LANES is specialized in the iconic fashions of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era and adore a fit, perfectly tailored to their needs. Authenticity, the attention to details and timeless silhouettes shape the collections that exclusively consist of limited editions.
With finest vintage sewing and construction techniques PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, natural materials, classic
seam finishings, hand-crochet belt loops and a lot of hand-stitching are just a few characteristics creating the signature 'vintage look and feel'- made in Switzerland.
VINTAGE STYLE - NOT VINTAGE VALUES
Away from mass production and sameness - PRETTIE LANES fashion designs are exclusively sold in limited editions to maintain specialty and value. Each garment is handmade to order at the in-house atelier in Switzerland. No surplus produced.
Manufacturing in an environmentally conscious way and contributing to a more sustainable fashion industry, the day wear creations and hats are designed & ethically handmade from natural-, bio degradable fabrics and durable materials to last for decades.
Size inclusivity has been a key pillar of this company right from the start. All designs are available in standards sizes, custom sizes and full made-to-measures - Feel what it is like to wear a handmade, rare vintage garment and enjoy the luxury of having it tailored to your size. Forget off-the-rack.
Photo: Designer, Tailor & Founder Franziska Schlupski, photographed by Aida Dapo Muharemovic.
The German designer and founder behind PRETTIE LANES - Franziska Schlupski (b. 1989, Eberswalde, Germany) started sewing when she was 11 years old and never stopped creating ever since. During her graduation from international business studies, she moved from Germany to Switzerland.
After years of business preparation, while graduating and working her administrative job, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience.
The founder, Franziska Schlupski, cares about every aspect of the company herself - from the design and material sourcing to the pattern creation, manufacturing/tailoring and handling of all financial and marketing processes.
Till today, she built up an international fashion brand with clients in more than 49 countries worldwide and a product palette ranging from day wear, hats and accessories to festive attire, custom designs and evening couture. Built by one woman. Inspiring confidence across continents.
COLLECTIONS
PRETTIE LANES launches new designs year-around and does not offer seasonal collections but environmentally conscious made-to-order garments. The Day Wear includes Separates, Dresses, Hats and Outer Wear, while the demi-couture line offers exclusively made-to-measure evening gowns and one of a kinds.
Furthermore, permanent collections, such as the "Canvas Collection" for dresses & accessories in neutral shades, the "Ruby Collection" for festive attire and custom designs by the ‚MidCentury Muse' Design atelier offer new editions year-around .
FASHION SHOWS
• The Orleans Hotel (VLV), Las Vegas, USA, 2017.
• The Orleans Hotel (VLV), Las Vegas, USA, 2020 - cancelled due to pandemic.