PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size!

AUTHENTIC DESIGNS & SEWING TECHNIQUES

Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.

VINTAGE LOOK & FEEL TEAMED WITH MODERN VALUES

Feel what it is like to wear a handmade, vintage garment and enjoy the advantage of simply choosing your inividual size.

All designs are handmade to order in PRETTIE LANES' private house studio in Switzerland (not open for public) and are produced in limited editions only that are exclusively available online.

No surplus is produced - hence no garment waste.

LIMITED EDITIONS

The designer and owner behind PRETTIE LANES - Franziska Schlupski started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduating from her business studies, she moved fro Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched on 15th April 2015 after 15 years of (autodidact) sewing and design experience.

Designer, Owner: Franziska Schlupski.

SLOW FASHION

PRETTIE LANES faces contemporary challenges in the fashion industry. The materials and notions for the designs are mainly sourced from Europe and no low-cost factory is used for the production of the garments. Each piece by Prettie Lanes is 100% made in Switzerland - one piece at a time.

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PRETTIE LANES in the media

'PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size.'

LIMITED EDITIONS

Away from mass production - PRETTIE LANES fashion designs & hats are sold in limited editions keeping each piece special. Once sold out - a design will never be available again in the exact same style. One of a kind and custom garments to spread individuality and exclusivity. Each piece is sold via this online shop only.

FAIR SWISS FASHION

Environmentally conscious, each garment is designed & handmade in PRETTIE LANES' private house atelier in Switzerland. Everything is made to order. No surplus - no garment waste. Materials are used consciously - mainly sourced regionally and within the European Union. Ethically manufactured, slow fashion from Switzerland.

PERIOD AUTHENTIC

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials each piece has the signature vintage look & feel. Vintage inspired fashion with no modern twist - yet based on modern ‚green’ values.

SIZE INCLUSIVE

The inhouse design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing, Body positivity and size inclusion are core values of this company, serving clients of all shapes and sizes and providing them with a positive shopping experience.