PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true midcentury vintage, in your size - the Original since 2015.



The independent, one-woman company Franziska Schlupski PRETTIE LANES is specialized in the iconic fashions of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless silhouettes shape the collections.

With finest vintage sewing and construction techniques PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, classic seam finishings, hand-crochet belt loops, fabrics in limited editions and a lot of hand-stitching are just a few characteristics creating the signature 'vintage look and feel'.



Away from mass production and sameness - PRETTIE LANES fashion designs & hats are exclusively sold in limited editions to maintain specialty and value. Each garment is handmade to order at the in-house atelier in Switzerland without any surplus produced. 

Manufacturing in an environmentally conscious way and contributing to a more sustainable fashion industry, the day wear creations and hats are designed & ethically handmade from natural-,  bio degradable fabrics and durable materials to  last for decades. 

Size inclusion has been a key pillar of this company right from the start. All designs are available in standards sizes, customized sizes and full made-to-measures - Feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size. Shop small - enjoy the special!




Midcentury fashion designer Franziska Schlupski with her company Prettie Lanes. 1950s style dresses, hats and couture.


Photo: Designer & Owner Franziska Schlupski, photographed by Aida Dapo Muharemovic.


The German designer and owner behind PRETTIE LANES - Franziska Schlupski (b. 1989, Eberswalde, Germany) started sewing when she was 11 years old and never stopped creating ever since. During her graduation from international business studies, she moved from Germany to Switzerland. 

After years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. 

Franziska Schlupski cares about every aspect of the company herself - from the design and material sourcing to the pattern creation, manufacturing and handling of all administrative, financial & marketing processes.

Till today, she built up an international trading company with clients in more than 47 countries worldwide and a product palette ranging from day wear, hats and accessories to festive attire and evening couture.




Brand & Collections

PRETTIE LANES launches new designs year-around and does not work in seasonal collections but on an environmentally conscious made-to-order basis.

It offers different product lines - the Day Wear includes Separates, Dresses, Hats and Outer Wear, while the demi-couture line offers exclusively made-to-measure evening gowns and one of a kinds. 

PRETTIE LANES is furthermore offering permanent collections with new designs added year-around, such as the "Canvas Collection" of dresses & accessories in neutral shades or the "Ruby Collection" for festive attire. Like any Prettie Lanes Originals, these are manufactured in limited editions only.



NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion.

Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


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PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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