PRETTIE LANES offers much more than a handmade, period - authentic design.
It sells the 'new' traditional - fashioned alternative to true vintage, in your size!
Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.
Feel what it is like to wear a handmade, vintage garment and enjoy the advantage of simply choosing your inividual size.
All designs are handmade in PRETTIE LANES' house studio in Zurich, Switzerland (not open for public) and are produced in limited
editions only that are exclusively available online.
Once sold out, designs will not be reproduced to keep all designs special for the client.
The designer and owner behind PRETTIE LANES - Franziska Schlupski started sewing
when she was 11 years old and never stopped designing and sewing ever since. During graduating in 'Leisure and Tourism Management' in Germany, her home country, she moved to Switzerland. After 2
years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched on 15th April 2015 after 15 years of (autodidact) sewing and design
TillI today, PRETTIE LANES is a one-woman-business only.
Designer, Owner: Franziska Schlupski.
From the design, the pattern making, the sewing, the fabric and material sourcing over to the website creation, the handling of social media accounts, the creation of pictures and vintage inspired ads, the packing and posting of orders - all is done with passion, carefulness & much love by Franziska Schlupski.
PRETTIE LANES in the media