PRETTIE LANES offers much more than a handmade, period - authentic design.
It sells the new, traditionally fashioned alternative to
true midcentury vintage, in your size - the Original since 2015.
AUTHENTIC CONSTRUCTION & SEWING TECHNIQUES
The independent, one-woman company Franziska Schlupski PRETTIE LANES is specialized in the iconic fashions of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless silhouettes shape the collections.
With finest vintage sewing and construction techniques PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, classic seam finishings,
hand-crochet belt loops, fabrics in limited editions and a lot of hand-stitching are just a few characteristics creating the signature 'vintage look and feel'.
VINTAGE LOOK & FEEL TEAMED WITH MODERN VALUES
Away from mass production and sameness - PRETTIE LANES fashion designs & hats are exclusively sold in limited editions to maintain specialty and value. Each garment is handmade to order at the in-house atelier in Switzerland without any surplus produced.
Manufacturing in an environmentally conscious way and contributing to a more sustainable fashion industry, the day wear creations and hats are designed & ethically handmade from natural-, bio degradable fabrics and durable materials to last for decades.
Size inclusion has been a key pillar of this company right from the start. All designs are available in standards sizes, customized sizes and full made-to-measures - Feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size. Shop small - enjoy the special!
SLOW FASHION
Photo: Designer & Owner Franziska Schlupski, photographed by Aida Dapo Muharemovic.
The German designer and owner behind PRETTIE LANES - Franziska Schlupski (b. 1989, Eberswalde, Germany) started sewing when she was 11 years old and never stopped creating ever since. During her graduation from international business studies, she moved from Germany to Switzerland.
After years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience.
Franziska Schlupski cares about every aspect of the company herself - from the design and material sourcing to the pattern creation, manufacturing and handling of all administrative, financial & marketing processes.
Till today, she built up an international trading company with clients in more than 47 countries worldwide and a product palette ranging from day wear, hats and accessories to festive attire and evening couture.
Brand & Collections
PRETTIE LANES launches new designs year-round and does not work in seasonal collections but on an environmentally conscious made-to-order basis.
It offers different product lines - the Day Wear includes Separates, Dresses, Hats and Outer Wear, while the demi-couture line offers exclusively made-to-measure evening gowns and one of a kinds.
PRETTIE LANES is furthermore offering permanent collections with new designs added year-around, such as the "Canvas Collection" of dresses & accessories in neutral shades or the "Ruby Collection" for festive attire. Like any Prettie Lanes Originals, these are manufactured in limited editions only.