PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size!



Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and  1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, hand-crochet belt loops, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.


Feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size.

All designs are handmade in PRETTIE LANES' private in-house atelier in Switzerland (not open for public)  and are produced in limited editions only that are exclusively available online.

Besides ready to wear (RTW) products, made to order and customized garments are available.


The German designer and owner behind PRETTIE LANES - Franziska Schlupski (born 1989, Eberswalde, Germany) started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduating from her business studies, she moved from Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski leads and cares about every aspect of her two brands herself - from the design to the material sourcing over to manufacturing the garments and handling all administrative processes. Till today, she built up an international trading company with customers in more than 39 countries worldwide and a product range from day wear & hats to evening- and bridal couture - A one woman business paving its way towards becoming one of the smallest „fashion houses“ in the world.

    Designer, Owner: Franziska Schlupski.


PRETTIE LANES being a slow fashion brand manufactures the majority of its products to order. This way no surplus or garment waste is produced. Furthermore, a key value is to use natural, biodegradable fabrics instead of plastic fabrics (i.e. no Polyester, no Elasthane) and to make use of recycled or deadstock fabrics whenever possible. Each piece by Prettie Lanes is 100% made in Switzerland - one piece at a time.

Brands & Collections


The company Franziska Schlupski PRETTIE LANES launches new designs year-around and does not work in seasonal collections due to the worldwide customer base. and due to working on a environmentally conscious made-to-order basis. It owns two brands- the namesake day wear brand "PRETTIE LANES" and the in-house demi-couture brand "Franziska Schlupski". Both known for its authentic midcentury designs and manufacturing techniques.

The Day Wear includes Separates, Dresses, Hats and Outer Wear, while the demi-couture brand offers exclusively made-to-measure evening and bridal gowns. "PRETTIE LANES" is furthermore offering permanent lines/collections with new designs added year-around. Like any Prettie Lanes Originals, these are manufactured in limited editions only.


PRETTIE LANES in the media

NEW DESIGNS are added year-around.

CUSTOMIZE your size and add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each creation is exclusively sold via this online boutique or via the official Showroom.




Environmentally conscious, all day wear creations and hats are designed & carefully handmade from natural-,  bio degradable fabrics and durable materials such as metal zippers in PRETTIE LANES' private in-house atelier in Zurich, Switzerland. Ethically manufactured, Swiss slow fashion.




PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The true to era designs (yet no vintage reproductions) are manufactured using vintage sewing and construction techniques & period accurate materials, creating the signature vintage look & feel with - after all - the numerous amount of genuinely    hand-stitched details.




The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist or custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of the company that cherishes and serves clients of all shapes and sizes around the globe.




Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent small business with the designer & owner F. Schlupski caring full-time about each process on her own serving clients in to date more than 39 countries worldwide with day wear, hats and evening couture gowns. Shop small - Enjoy the special!


Feel free to get in touch for an appointment to visit the Prettie Lanes Showroom in Kanton Zurich, Switzerland. Services offered: measuring service for made-to-measure & custom orders, fabric selection for custom orders, design discussion for custom orders. More information here >>>





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PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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Switzerland 11,- CHF

International 28,- CHF

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