PRETTIE LANES offers much more than a handmade, period - authentic design.
It sells the new, traditionally fashioned alternative to
true vintage, in your size - the original since 2015.
AUTHENTIC CONSTRUCTION & SEWING TECHNIQUES
Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing and construction techniques PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, hand-crochet
belt loops, fabrics in limited editions and a lot of handstitching are just a few things used to develop the signature authentic 'vintage look and feel' without(!) a modern twist.
VINTAGE LOOK & FEEL TEAMED WITH MODERN VALUES
Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Each piece is handmade in the' private in-house atelier in Switzerland and is exclusively available online and made to order without any surplus produced. Producing in an environmentally conscious way and contributing to a more sustainable fashion industry, all day wear creations and hats are designed & ethically handmade from natural-, bio degradable fabrics and durable materials to last for decades. Size inclusion has been a key pillar of the company right from the start. All designs are available in standards sizes, customized sizes and full made-to-measures. So feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size. Shop small - enjoy the special!
SLOW FASHION
Photo: Designer & Owner Franziska Schlupski, photographed by Aida Dapo Muharemovic.
The German designer and owner behind PRETTIE LANES - Franziska Schlupski (born 1989 in Eberswalde, Germany) started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduation from her business studies, she moved from Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski leads and cares about every aspect of her company herself - from the design to the material sourcing over to manufacturing the garments and handling all administrative processes - slow, ethical fashion from Switzerland.
Till today, she built up an international trading company with customers in more than 41 countries worldwide and a product palette ranging from day wear & hats to evening couture - A one woman business paving its way towards building one of the "smallest fashion houses“ in the world.
Brand & Collections
The company Franziska Schlupski PRETTIE LANES launches new designs year-around and does not work in seasonal collections due to the worldwide customer base and due to working on a environmentally conscious made-to-order basis. It offers different product lines -the Day Wear includes Separates, Dresses, Hats and Outer Wear, while the demi-couture line offers exclusively made-to-measure evening gowns and one of a kinds. PRETTIE LANES is furthermore offering permanent collections with new designs added year-around, such as the "Canvas Collection" of neutral shades or the "Ruby Collection" for festive attire. Like any Prettie Lanes Originals, these are manufactured in limited editions only.
TEAM
Despite caring about each process on her own, Franziska Schlupski in 2022 welcomed Aleksandra Gion as its official house model for vintage inspired, in-house photoshoots.
PRETTIE LANES in the media