PRETTIE LANES offers much more than a handmade, period - authentic design.
It sells the new, traditionally fashioned alternative to
true vintage, in your size - the Original since 2015.
Franziska Schlupski PRETTIE LANES is specialized in the iconic fashions of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegant silhouettes shape the collections.
With finest vintage sewing and construction techniques PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, classic seam finishings,
hand-crochet belt loops, fabrics in limited editions and a lot of hand-stitching are just a few characteristics creating the signature authentic 'vintage look and feel' without(!) a modern
Away from mass production and sameness - PRETTIE LANES fashion designs & hats are exclusively sold in limited editions to maintain specialty. Each piece is handmade in the in-house atelier in Switzerland and is made to order without any surplus produced. Manufacturing in an environmentally conscious way and contributing to a more sustainable fashion industry, the day wear creations and hats are designed & ethically handmade from natural-, bio degradable fabrics and durable materials to last for decades. Size inclusion has been a key pillar of this company right from the start. All designs are available in standards sizes, customized sizes and full made-to-measures - Feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size. Shop small - enjoy the special!
Photo: Designer & Owner Franziska Schlupski, photographed by Aida Dapo Muharemovic.
The German designer and owner behind PRETTIE LANES - Franziska Schlupski (b. 1989, Eberswalde, Germany) started sewing when she was 11 years old and never stopped creating ever since. During her graduation from international business studies, she moved from Germany to Switzerland. After years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski cares about every aspect of her company herself - from the design to the material sourcing over to the pattern creation, manufacturing and handling of all administrative, financial & marketing processes - slow, ethical fashion from Switzerland.
Till today, she built up an international clientele in more than 41 countries worldwide and a product palette ranging from day wear & hats to accessories, festive attire and evening couture - A one woman business paving its way towards building one of the "smallest fashion houses“ in the world.
The company Franziska Schlupski PRETTIE LANES launches new designs year-around and does not work in seasonal collections but on an environmentally conscious made-to-order basis. It offers different product lines - the Day Wear includes Separates, Dresses, Hats and Outer Wear, while the demi-couture line offers exclusively made-to-measure evening gowns and one of a kinds. PRETTIE LANES is furthermore offering permanent collections with new designs added year-around, such as the "Canvas Collection" of accessories and neutral shades or the "Ruby Collection" for festive attire. Like any Prettie Lanes Originals, these are manufactured in limited editions only.
PRETTIE LANES in the media