PRETTIE LANES offers much more than a handmade, period - authentic design.
It sells the new, traditionally fashioned alternative to
true vintage, in your size!
Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and 1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.
Feel what it is like to wear a handmade, vintage garment and enjoy the advantage of simply choosing your inividual
All designs are handmade in PRETTIE LANES' private house studio in Switzerland (not open for public) and are produced in limited
editions only that are exclusively available online.
Besides a few ready to wear (RTW) products, the majority of the products are made to order. No surplus is produced - hence no garment waste.
The designer and owner behind PRETTIE LANES - Franziska Schlupski started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduating from her business studies, she moved from Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski leads and cares about every aspect of her two brands herself - from the design to the materials sourcing over to manufacturing the garments and handling all administrative processes. Till today, she built up an international trading company with customers in more than 39 countries worldwide and a product range from day wear, evening- and bridal couture & hats - A one woman business paving its way towards becoming the smallest fashion house in the world.
Designer, Owner: Franziska Schlupski.
PRETTIE LANES faces contemporary challenges in the
fashion industry. The materials and notions for the designs are mainly sourced in Europe. Furthermore, a key value is to use natural, biodegradable fabrics instead of plastic fabrics (i.e. no
Polyester, no Elasthane) Each piece by Prettie Lanes is 100% made in Switzerland - one piece at a time.
PRETTIE LANES in the media