PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size!



Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and  1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.


Feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size.

All designs are handmade in PRETTIE LANES' private in-house atelier in Switzerland (not open for public)  and are produced in limited editions only that are exclusively available online.

Besides ready to wear (RTW) products, made to order and customized garments are available.


The designer and owner behind PRETTIE LANES - Franziska Schlupski started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduating from her business studies, she moved from Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski leads and cares about every aspect of her two brands herself - from the design to the material sourcing over to manufacturing the garments and handling all administrative processes. Till today, she built up an international trading company with customers in more than 39 countries worldwide and a product range from day wear, evening- and bridal couture & hats - A one woman business paving its way towards becoming one of the smallest „fashion houses“ in the world.

    Designer, Owner: Franziska Schlupski.


PRETTIE LANES being a slow fashion brand sources materials and notions for the designs  mainly in Europe. Furthermore, a key value is to use natural, biodegradable fabrics instead of plastic fabrics (i.e. no Polyester, no Elasthane) and to make use of recycled or deadstock fabrics. Each piece by Prettie Lanes is 100% made in Switzerland - one piece at a time.


PRETTIE LANES in the media



Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.




Environmentally conscious, all day wear creations are designed & carefully handmade from natural and bio degradable fabrics in PRETTIE LANES' private inhouse atelier in Zurich, Switzerland. Ethically manufactured, swiss slow fashion. Ready to wear or customized.




PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel.




The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing of the products. Body positivity is one of the core values of the company that cherishes clients of all shapes and sizes around the globe.




Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent, international selling one-woman business with the owner Franziska Schlupski caring about each process from A to Z on her own. Shop small. Enjoy the special.



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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NEW : Installment/Partial Payments

(Choose "Payment in Advance")


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shipping & returns

Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 28,- CHF

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Standard Shipping Times:

2-6 Business Days (RTW)

 or custom/made-to-order from 2 Weeks


Due to the pandemic, orders are shipped out once a week.




Bundle orders with friends or combine orders placed on different dates. Share the flatrate - care about the environment.

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No returns for customized items.

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General Terms & Conditions





In the Media


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