PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size!

                                                                                    

AUTHENTIC DESIGNS & SEWING TECHNIQUES

Franziska Schlupski PRETTIE LANES is specialized in the iconic fashion of the 1940s and  1950s. Nostalgic styles for all the ladies, who cherish the femininity and romance of that era. Authenticity, the attention to details and timeless elegance shape the collections.
With vintage sewing techniques and carefully selected fabrics and materials PRETTIE LANES intends to create designs that are as authentic as possible, yet no reproductions. Metal zippers, rayon seam hemming, fabrics in limited editions and a lot of handstitching are just a few things used to develop this 'vintage look and feel' without(!) a modern twist.

VINTAGE LOOK & FEEL TEAMED WITH MODERN VALUES

Feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size.

All designs are handmade in PRETTIE LANES' private in-house atelier in Switzerland (not open for public)  and are produced in limited editions only that are exclusively available online.

Besides ready to wear (RTW) products, made to order and customized garments are available.

LIMITED EDITIONS

The designer and owner behind PRETTIE LANES - Franziska Schlupski started sewing when she was 11 years old and never stopped designing and sewing ever since. During graduating from her business studies, she moved from Germany to Switzerland. After 2 years of business preparation, the self-financed and independent fashion label 'Franziska Schlupski PRETTIE LANES' was launched in 2015 after 15 years of (autodidact) sewing and design experience. Franziska Schlupski leads and cares about every aspect of her two brands herself - from the design to the material sourcing over to manufacturing the garments and handling all administrative processes. Till today, she built up an international trading company with customers in more than 39 countries worldwide and a product range from day wear, evening- and bridal couture & hats - A one woman business paving its way towards becoming the smallest fashion house in the world.



    Designer, Owner: Franziska Schlupski.

SUSTAINABLE FASHION

PRETTIE LANES being a slow fashion brand sources materials and notions for the designs  mainly in Europe. Furthermore, a key value is to use natural, biodegradable fabrics instead of plastic fabrics (i.e. no Polyester, no Elasthane) and to make use of recycled or deadstock fabrics. Each piece by Prettie Lanes is 100% made in Switzerland - one piece at a time.


FURTHER READINGS >>>

PRETTIE LANES in the media

Limited

editions


Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.

 

swiss

handmade


Environmentally conscious, each garment is designed & carefully handmade from natural and bio degradable fabrics (no polyester, elasthane) in PRETTIE LANES' private inhouse atelier in Zurich, Switzerland. Ethically manufactured, swiss slow fashion. Ready to wear or customized.

 

period

authentic


PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.

 

size

inclusive


The in-house design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing available for the majority of the products. Body positivity is one of the core values of the company that cherishes clients of all shapes and sizes around the globe.

 

small

business


Welcome to the smallest fashion house in the world! PRETTIE LANES is an independent, international selling one-woman business with the owner Franziska Schlupski caring about each process on her own - from the design, the pattern creation, the manufacturing and beyond. Shop small. Enjoy the special.


CUSTOMER SERVICE


about


PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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payment


 

NEW : Installment/Partial Payments

(Choose "Payment in Advance")

 

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shipping & returns


Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 28,- CHF

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Standard Shipping Times:

2-6 Business Days (RTW)

 or made-to-order from 2 Weeks


SHARE & CARE

Bundle orders with friends or combine orders placed on different dates. Share the flatrate - care about the environment.

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No returns for customized items.

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General Terms & Conditions

 

 

 

press


In the Media

 

Press inquiries:

info@prettielanes.com