shop DAY WEAR & HATS

Sorted by color.

Shopping from an EU country? 

Feel free to use the EU- Online Boutique🇪🇺 

"county fair 1953"

LIGHTWEIGHT COTTON DRESS POWDERY PINK

 

HAT "county fair"

WIDE BRIM STRAW HAT IN POWDERY PINK

 

"MIDSUMMER 1958"

FLORAL STRIPES COTTON DRESS

 

"Parisienne 1954"

COTTON CORDUROY DRESS WITH SHORT OR 3/4 SLEEVES

 

"Parisienne 1954"

COTTON CORDUROY DRESS WITH SHORT OR 3/4 SLEEVES

 

IMPRESSIONS

Showcasing selected, sold out designs.


🇺🇸 U.S. CLIENTS: PRETTIE LANES temporarily does not ship to the United States. Currently in a testing phase, ordering from the United States might be available again in the coming months.

 

 

Forget. Off. The. Rack.


PRETTIE LANES is an independent, one-woman fashion house specialized in 1940s and 1950s inspired styles with an era authentic look & feel. The custom sized, limited edition designs are ethically tailored in Switzerland using finest mid-century sewing and construction techniques. From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - blending heritage tailoring with a custom fit. The original since 2015, serving clients in - to date - more than 47 countries. Worldwide flatrate shipping from Switzerland, tracked & insured.

 

Fully size inclusive, PRETTIE LANES offers regular sizes 32 up to 40/42, various customization options and a full made-to-measure service.

 

 

CUSTOMIZED SIZES

 

Standard size but waist adjustment needed?

→ Add the custom waist option (free of charge).

 

Prefer a shorter or longer skirt?

→  Add the custom skirt length (free of charge).

 

Very tall or short?

→  Add the custom bodice length (small fee).

 

Fully custom-made garment? 

→  Order the made-to-measure version (extra fee applies. 20+ body measurements considered to create your bespoke pattern and garment).

 

 


Limited

editions

Away from mass production and sameness - PRETTIE LANES fashion designs are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.

 

 


swiss

handmade

Environmentally conscious, the day wear line is designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in the mountains of canton Glarus, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 


period

authentic

PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 


size

inclusive

The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business

Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion. Shop small - Enjoy the special!

 

 



responsibility

PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!



CUSTOMER SERVICE

Email: info@prettielanes.com or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

Find Payment Options

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 


about

PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA

Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment

LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

Bank transfer is available for Swiss orders.

 

Invoice (Pre-payment)

 

PayPal, including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

     

shipping & returns

WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland, regardless of how many items you order.

11,-CHF within Switzerland.

38,-CHF Rest of the world.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together with your existing order.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info

 

 

 

 

  

     


1 All prices stated are final prices for the customer. International shipments may cause import duties/taxes/fees that are not included in this price and are the sole responsibility of the customer. Worldwide flatrate shipping from Switzerland (no part of EU).
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