Forget. Off. The. Rack.
Embracing the art of vintage tailoring with a
custom fit. Swiss-made limited editions.
Commission your custom-designed, one-of-a-kind look!
Dresses, Hats & more made of natural fabrics.
New designs launch year-around.
PRETTIE LANES is an independent, one-woman fashion house specialized in 1940s and 1950s inspired styles with an era authentic look & feel. The size inclusive, limited editions are ethically tailored in Switzerland using finest mid-century sewing and construction techniques.
From Day Wear & Hats & Custom Designs to Festive Attire and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, serving clients in - to date - more than 47 countries. Worldwide flatrate shipping.
ruby collection
Special, like a diamond - rare, like a Ruby.
Festive Wear for your special occasion.
Imagine a gown, unmatched to any other in the world. Since 2019, the in-house COUTURE ATELIER by PRETTIE LANES offers luxury, one-of-a-kind Red Carpet & Evening gowns. Ethically tailored to your measurements in Switzerland, your gown will be custom designed and manufactured using finest vintage couture sewing and construction techniques - just like it was done back in the 1940s & 1950s.
couture atelier
Living luxury.
Commission your bespoke evening gown.