TIMELESS MID-CENTURY ELEGANCE.
Embracing the art of vintage tailoring
with a custom fit. Swiss made.
• New day wear designs launch year-round.
• Sparkling Capsule Collection
‚SIREN‘ is launching end of September.
PRETTIE LANES is an independent, one-woman fashion house specialized in 1940s and 1950s inspired styles with an era authentic look & feel. The custom sized, limited edition day wear is ethically tailored in Switzerland using finest mid-century sewing and construction techniques and environmentally conscious, natural materials.
From Day Wear & Hats to Festive Attire and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, serving clients in - to date - more than 47 countries. Worldwide Flatrate Shipping.
Envision a gown, designed & tailored exclusively for you and unmatched by any other in the world. Since 2019, the in-house Couture Atelier by PRETTIE LANES offers luxury, one-of-a-kind Red Carpet & Evening gowns. Ethically tailored to your measurements in Switzerland, your gown will be manufactured using finest vintage couture sewing and construction techniques - just like it was done back in the 1940s & 1950s.
