day wear & hats

Where fashion meets rarity - once sold out, gone forever.

 

Crafted from natural and durable materials, all limited editions are expertly crafted to your size in Switzerland. Finest midcentury tailoring techniques create PRETTIE LANES‘ signature vintage look & feel. 

 

🇺🇸 U.S. Clients: Tariffs included at checkout.

 

 

 

THE NEXT 48HOUR SHOP OPENING STARTS IN:


"daisy ballet 1954"

Dress in Pastel Pink with wide collar, daisies & pockets.

 

"caliente 1952"

Top and skirt in Peacock Reef Turquoise & MORE

 

Final quantities of this model will be available at the next shop opening on 6th July.

 

new designs

 

 

New designs launch year-around with each 48hour shop opening that is being announced through the countdown above. Find PRETTIE LANES' most recent sold out designs showcased below.

 

During the year, there will be newsletter subscriber exclusive launches, archival and sample pieces offers. Feel free to subscribe to the free PRETTIE LANES newsletter, here to not miss out on these special offers.

 

 

IMPRESSIONS

Showcasing selected, sold out designs.


THE NEXT 48HOUR SHOP OPENING STARTS IN:

 

 Limited in time and quantity - NEVER in size .>>>

 

 

 

Forget. Off. The. Rack.

 

PRETTIE LANES is an independent one-woman fashion & costume design house, founded by Franziska Schlupski. It specializes in 1940s and 1950s inspired garments with an era authentic look and feel, blending heritage tailoring with a bespoke fit. The limited editions are expertly tailored from mindful materials in Switzerland, using finest mid-century sewing and construction techniques. Luxury garments that honor your style and values. Worldwide flatrate shipping. 

 

 

From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, dressing clients in - to date - more than 49 countries. Worldwide flatrate shipping from Switzerland, tracked & insured.

 

 

Limited

editions

Away from mass production and sameness - PRETTIE LANES luxury fashion designs are sold in limited editions only. Once a design sells out, it’s truly gone - adding and honoring value & specialty of every piece. A promise - not a marketing stunt. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES exclusively via this online boutique.

 

 


swiss

handmade

Environmentally conscious, designs are handmade to order from era accurate, plastic/ polyester free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in canton Glarus, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 


period

authentic

PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 


size

inclusive

The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing- so your dress fits you, not the rack. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business

Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & founder Franziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES dresses clients in more than 49 countries worldwide with ethically made, slow fashion. Built by one woman. Inspiring confidence across continents.

 

 



responsibility

PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials.



CUSTOMER SERVICE

Email: [email protected] or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

Find Payment Options

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 


about

Created by one woman - dressing clients around the globe. PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA

Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment

LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

PayPal & Credit Card including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Bank Transfer for Swiss clients.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

     

shipping & returns

WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland. 11,-CHF within Switzerland. 38,-CHF Rest of the world. Free shipping from 700,- CHF.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together with your existing order.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info

 

 

 

 

  


1 Please note: All prices stated are final prices for the customer. International shipments may cause import duties/taxes/fees that are not included in this price and are the sole responsibility of the customer. Exceptions: Orders from U.S. based clients valued under $800 will include all obligatory import tax and duties plus the shipment flatrate of 38,-CHF in "shipment costs" at checkout as per regulations of the U.S. administration (U.S. orders above $800 will exclude tariffs, which will be invoiced to you directly by your local customs border control). Worldwide flatrate shipping from Switzerland (no part of EU).
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