You will look the best you ever looked in your new dream gown unmatched by any other in the world.



Since 2019, the in-house Couture Atelier by PRETTIE LANES offers luxury, one-of-a-kind Red Carpet & Evening gowns. Ethically tailored to your measurements in Switzerland, your gown will be custom designed and manufactured using finest vintage couture sewing and construction techniques - just like it was done back in the 1940s & 1950s.





A gown no-one else in the world owns - a luxury that was designed especially for you and that is promised to never be replicated. Each design comes with a certificate of authenticity and a professional garment bag for storage and protection. Maintaining discretion at all levels, custom designs are not marketed publicly in full view unless confirmed by the client - all eyes on YOU and your unique look!





Your custom designed gown will feature everything you love about true midcentury couture. A built-in corset, a matching handmade crinoline or petticoat, all those little details such as metal zippers, hooks and eyes, waist and bra stays and an outstanding amount of hand-stitching may only serve as a few examples of luxury components that make up your very own couture gown.


A well work ethic is of highest value at PRETTIE LANES and that is why true vintage designer’s couture creations will not be replicated at any time. Generating reputation as an artist by copying the work of other designers (dead or alive) is never an option. Vintage couture gowns in its nature of being pieces of art may serve as a wonderful and legit inspiration for your very own, individual gown, yet never as a blueprint. In line with this principle, PRETTIE LANES keeps your own commissioned design exclusive and unreplicated. 





Prices are calculated individually depending on the design, manufacturing time & materials used and on average start at around 2300,-CHF. Once we have discussed your dream gown and agreed upon all details,  the official commission contract alongside your invoice will be sent to you (deposit to secure your place in the manufacturing line). Payments are arranged individually (various payment plans available).





To commission your bespoke gown, please email to or use the contact form below. 

Please include all key information about your commission, such as the time frame or date for which you need your commissioned gown, your overall budget frame, the kind of occasion, as well as any preferences you might have (i.e. color, cut, decade, material).







Note: Please fill out the fields marked with an asterisk.


 Showcasing selected, official PRETTIE LANES designs only (no custom commissions included).

 Click to enlarge.

NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion.

Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


Vintage style newsletter for Prettie Lanes. New products and special promotions and discounts. Subscribe to the free Prettie Lanes Newsletter and never miss out on special deals and news!



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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