Imagine a dress that exists only once in the entire world - and it’s YOURS.
Since 2019, the in-house Couture Atelier by Prettie Lanes offers luxury, one-of-a-kind mid-century inspired Red Carpet & Evening gowns. Ethically handmade in Switzerland, your gown will be custom designed and manufactured using finest vintage couture sewing and construction techniques - just like it was done back in the 1940s & 1950s.
A gown no-one else in the world owns - a luxury that was designed especially for you and that is promised to never be replicated ever for anyone. An investment piece that will grow in its value year by year. Each design comes with a certificate of authenticity and a professional garment bag for storage and protection. Maintaining discretion at all levels, custom designs are not marketed publicly in full view unless confirmed by the client - all eyes on YOU and your unique look!
Your custom designed gown will feature everything you love about true midcentury couture. A built-in corset, a matching handmade crinoline or petticoat, all those little details such as metal zippers, hooks and eyes, waist and bra stays and an outstanding amount of hand-stitching may only serve as a few examples of luxury components that make up your very own couture gown.
A well work ethic is of highest value at Prettie Lanes, so please note, that true vintage designer’s couture creations will not be replicated at any time. Generating income and reputation as an artist by purely copying the hard work of other designers (dead or alive) is never an option. Vintage couture gowns in its nature of being pieces of art may serve as a wonderful and legit inspiration for your very own, individual gown, yet never as a blueprint. In line with this principle, Prettie Lanes ensures you to keep your own commissioned design exclusive and never replicate it.
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To commission your bespoke gown, please email to email@example.com or use the contact form below. Please include all vital information about your commission that you might have already, such as the time frame or date for which you need your commission to be finalized, your overall budget frame as well as any preferences you might have (i.e. color, cut, decade, material).
Prices are calculated individually depending on the design, manufacturing time & materials used and on average start at around 2300,-CHF. Once we have discussed your dream gown and agreed upon all details, the official commission contract alongside your invoice will be sent to you. Payments are arranged individually with layaway/payment in multiple parts being available.
—— Commissions open for 2024. ——
GET IN TOUCH