‚midcentury muse‘- Design atelier

  

Be. The. Muse.
    

 

 

 

NEXT COMMISSION SPOTS OPEN IN FALL 2026.

 

Feel free to get in touch outside of shop- and spot openings to discuss your dream look. Clients may adjust orders or timelines resulting in available spots.

turn heads

 

  • Bespoke Day Wear & Festive Wear Designs.
  • Choose your individual fabrics and color.
  • Expertly tailored to your measurements.
  • Order at fixed prices - no surprises.

Gracefully bold

 

There are styles that follow trends — and then there are silhouettes that shape history.

 

Inspired by the iconic sophistication of the 1940s and ’50s. Impeccably tailored. Gracefully bold. From day wear, hats and suits to sequins and silk dresses. Every look is a bespoke ode to femininity and hand-crafted just for you. 

 

when to order?

 

 

It is recommended to book as early as possible to secure your spot in the manufacturing schedule. Commission spots are limited per year, so even if your occasion is months away, it can happen that all spots for this time-frame are taken already if not booked early enough.

 


not offered

 

Please kindly note, that PRETTIE LANES does not offer: 

 

  • Pure vintage replications (copies).
  • Bridal fashions. 
  • Styles other than 1940s, 1950s to early 1960s. 

luxury

 

 

Each look is designed as a one-of-a-kind. The design created and owned by PRETTIE LANES might be reproduced for other clients, yet never in the same material choice and color. Your garment remains a unique combination of material and colorway. A promise - not a marketing stunt.

 

COMMISSION YOUR LUXURY


 

DRESS LENGTHS: 

below knee to tea length. Bespoke full length gowns via Couture Atelier only.

 

MANUFACTURING TIMES

May vary and are set individually to sync your due dates/event dates.

 

PRICE LIST

Prices shown reflect the full and fixed price per category and fabric group (no extra charges). Once your order is placed, your paid deposit of 50% will secure your place in line. The remaining balance will be invoiced once your full design was discussed and all final materials were chosen. Specific ensembles (i.e. dress plus overcoat) or categories not listed are subject to individual pricing - just get in touch.

 

 

DAY WEAR

 

• Bespoke Cotton Day Dress 599.00 CHF

 

• Bespoke Linen Day Dress 699.00 CHF

 
 
HATS & SUITS
 
• Bespoke Hat 349.00 CHF
 
• Bespoke Suit 899.00 CHF
 
 
FESTIVE WEAR
 
• Bespoke Festive Rayon Dress 799.00 CHF
 
• Bespoke Festive Silk Dress 999.00 CHF
 
• Bespoke Festive Sequins Dress 899.00 CHF
 
• Bespoke Fest. Cotton Velvet Dress 899.00 CHF
 
• Bespoke Festive Tulle Dress 899.00 CHF
 
 
OUTER WEAR
 
• Bespoke Winter Coat 2100.00 CHF

 

 

 

 

NEXT COMMISSION SPOTS OPEN IN FALL 2026.

 

Feel free to get in touch outside of shop- and spot openings to discuss your dream look. Clients may adjust orders or timelines resulting in available spots.

 

 


how to commission

 

Be the muse who influences the design and leaves just the right amount of artistic freedom on PRETTIE LANES` side to create your individual, breathtaking day dress, cocktail dress, hat, suit, or coat. True vintage fashions, photographies, textiles & more are always welcome as a beautiful inspiration.

 

 

TWO WAYS TO COMMISSION A DESIGN

 

(1) You know the work of PRETTIE LANES already and feel it is the perfect match to your vision?

Choose your category and get your name on the commission manufacturing schedule by directly ordering from the above list. Please bear in mind the turnaround times stated and the "not offered" services mentioned.

 

(2) Not sure whether your vision can be brought to life?

Contact PRETTIE LANES upfront to explore the possibilities of a custom commission and your dream look. A consultation fee of 69,-CHF applies.

 

the process

 

 

After your deposit secured your place in line, the creative process starts. Besides multiple email consultations, your bespoke commission order includes:

  • 2 design sketches created by PRETTIE LANES to choose from (sent to you by email), taking into consideration all the details and wishes you mentioned during the consultation and listing all features of the looks in detail

  • a choice of materials/fabrics matching your chosen category and ideas

  • if applicable: adjustments to your chosen design to meet your wishes after review

  • if applicable: adjustments to the material/ additional fabric choices after review

  • your bespoke pattern is then created and your look is custom tailored to your measurements

 

Once agreed upon your design, materials and details, the remaining balance is invoiced (deposit will be deducted from the amount due).

 

Modifying your look

 

Adjusting and modifying the initial design sketches is always possible during the design process. A close communication with you is key and prioritizing your wishes, while keeping the signature PRETTIE LANES look and feel is the primary goal to create your dream garment together.

 

Please note:

If you are unsure about a look you have in mind, please get in touch previously to ordering.

 

turnaround times

 

Manufacturing times, including the design process, depend on your time schedule, due/event date, material and chosen style but are regularly between 8-12 weeks. You will receive a more defined time schedule after confirming your custom final design.

 

prices

 

Please refer to the prices in the price list above. If you wish to commission a garment or accessory outside of the categories listed, please contact PRETTIE LANES for an individual rate. 

 

Prices stated in the list are the full price all included. The 50% first payment/deposit includes a 20% non-refundable retainer & consultation fee. 

The remaining balance will be invoiced after you chose your final design/material/color/details. 

 

 

 

 

Forget. Off. The. Rack.

 

PRETTIE LANES is an independent one-woman fashion & costume design house, founded by Franziska Schlupski. It specializes in 1940s and 1950s inspired garments with an era authentic look and feel, blending heritage tailoring with a bespoke fit. The limited editions are expertly tailored from mindful materials in Switzerland, using finest mid-century sewing and construction techniques. Luxury garments that honor your style and values. Worldwide flatrate shipping. 

 

 

From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, dressing clients in - to date - more than 49 countries. Worldwide flatrate shipping from Switzerland, tracked & insured.

 

 

Limited

editions


Away from mass production and sameness - PRETTIE LANES luxury fashion designs are sold in limited editions only. Once a design sells out, it’s truly gone - adding and honoring value & specialty of every piece. A promise - not a marketing stunt. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES exclusively via this online boutique.

 

 


swiss

handmade


Environmentally conscious, designs are handmade to order from era accurate, plastic/ polyester free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in canton Glarus, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 


period

authentic


PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 


size

inclusive


The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing- so your dress fits you, not the rack. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business


Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & founder Franziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES dresses clients in more than 49 countries worldwide with ethically made, slow fashion. Built by one woman. Inspiring confidence across continents.

 

 



responsibility


PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials.



CUSTOMER SERVICE


Email: [email protected] or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

Find Payment Options

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 


about


Created by one woman - dressing clients around the globe. PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA


Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment


LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

PayPal & Credit Card including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

     

shipping & returns


WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland. 11,-CHF within Switzerland. 38,-CHF Rest of the world. Free shipping from 700,- CHF.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together with your existing order.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info