Silk Chiffon Dress "Avenue 1957"


Choose between a regular size (state your chosen size in the "notes to seller" during checkout) or full made-to-measure version:

CHF 699.00

  • Almost Sold Out
  • Made To Order / Ships within 3 Weeks

- Layaway for custom colors available. -



C U S T O M   C O L O R


Wish to have your custom colored, unique version of it? PRETTIE LANES got you covered - Imagine a pastel pink, powdery blue or soft yellow overlay and a variety of different florals...


The custom version of your dress will be manufactured in the exact same design pictured but with your individual choice of floral background and Silk Chiffon overlay color. Both will be sourced especially for you, creating a unique version of this model that will be manufactured only once and will remain a one-of-a-kind collector`s piece. 

Same overlay colors may be manufactured but never in combination with the same background florals, keeping each piece special.


Excluded from your individual choice is the Red Silk Chiffon overlay. The Red version is kept exclusive as a Ruby Collection original (sold out).


Turnaround time: To source your dream fabrics and colors for you, please note that the manufacture-to-ship-out time for the custom color version of this dress is 7 weeks.


Feel free to get in touch with your color preferences previous to ordering or order straight away to secure your place in the manufacturing line as custom commission spots are limited. There are plenty of color options available.





Signature for all "Ruby Collection" designs, this model is an exclusive limited edition of max. 5 pieces that are manufactured for the worldwide market*. 


You can choose between a standard size made for you (Size 32, 34, 36, 38 or 40 with optional customizations) or a full made-to-measure version. Please state the regular size of your choice in notes during checkout.



D E T A I L S 


Stand out with this head-turning gown, letting that back sash flow with every step you take. Floral, crisp Cotton fabric with a vibrant Red Silk Chiffon overlay and draped front bow, creating a magnificent elegance and synergy between sheerness and opacity. 


- formed bust darts for a classic 1950s silhouette

- gathered underbust detail

- long sash that is tied in the back

- gathered skirt (petticoat not included)

- hidden side pockets

- fully lined in antistatic, breathable Rayon

- below knee length (or custom length on request)


As a PRETTIE LANES original, you can find signature Mid-Century authentic details, such as a lapped metal zipper (center back), true to era seam finishing and genuinely hand-stitched details inside the entire dress and bow deciration- A couture finish typical for the fashion of the 1950s.



M A T E R I A L  &  C A R E


100% Silk Chiffon. Lining: 100% Rayon/Cotton.

Professional dry clean. Do not bleach or tumble dry. Iron/steam low heat.



C U S T O M I Z E   Y O U R   D R E S S


Simply add to cart from the listing:


Custom skirt length (up to 78cm)- free of charge.

Please specify in "notes to seller" during checkout.


Custom bodice Length (very tall or short).

Please specify in "notes to seller" during checkout.


Custom waist - free of charge.

Please specify in "notes to seller" during checkout.



Customization "Avenue 1957"

CHF 0.00

  • Made To Order / Ships within 3 Weeks

B U N D L E   Y O U R   O R D E R


Wish to add this product to an existing order?


Use code "BUNDLE" for international orders and "BUNDLE-CH" for Swiss orders for free shipping and to let PRETTIE LANES know that this order shall be added to an existing one and shipped all together. Please note turnaround times stated.



S I Z E  &  F I T


The fabric has no stretch.


The measurements stated in the table below are the measurements of the finished, fitted garment.


Which size to choose depends on whether your prefer a more loose or close fit. Please choose your dress size by your bust size, the waist size can be customized.



Manufactured according to your individual measurements. After checkout please specify via the ´Submit your measurements´ form (immediately or later).


Please slide sidewards on mobile phones to see all measurements:




32 34 36 38


    cm inch cm inch cm inch cm inch cm inch
  BUST 83 32,5 88 34,5 93 36,5 98 38,5 103 40,5


Customization available for free

64 25 68 26,5 72 28 77 30 82 32
  HIPS free



Customization available for free

72 28 72 28 74 29 74 29 74 29

* Excluding one exhibition piece made for the company archives. Each piece comes numbered and with a certificate of authenticity.


NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion.

Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


Vintage style newsletter for Prettie Lanes. New products and special promotions and discounts. Subscribe to the free Prettie Lanes Newsletter and never miss out on special deals and news!



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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shipping & returns

Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 38,- CHF



Bundle orders & Share the flatrate.

Use code "BUNDLE" for internat. orders.

Use code "BUNDLE-CH" for Swiss orders.


Customs Duty & Tax Info