- SOLD OUT -

 

 

D E T A I L S 

 

>>> If you wish to add short sleeves, please order your desired size & make a note during checkout. No additional fee. The short sleeve design equals this here

 

Vibrant Red Rose embroidery on a vintage White ground. Darling 1950s inspired Cotton day dress with a gathered bust detail, a fitted waist accentuating your curves and a head-turning low back neckline.

 

- medium weight, heavily embroidered Cotton fabric

- gathered bust detail

- low-back neckline (still covers a bra)

- wide, gathered skirt

- lined bodice, unlined skirt

- below knee length (or custom length)

 

As a PRETTIE LANES original, you can find signature Mid-Century authentic details, such as a lapped metal zipper (center back), true to era seam finishings and genuinely hand-stitched details inside the dress. A couture finish typical for the fashion of the 1950s.

 

 

M A T E R I A L  &  C A R E

 

100% Cotton. Lining: 100% Cotton.

Professional dry clean or gentle handwash 30°C. Do not bleach or tumble dry. Iron/steam medium heat. Always wash with zipper closed or in a garments bag to prevent any tangling of the delicate embroidery.

 

 


C U S T O M I Z E   Y O U R   D R E S S

 

Simply add to cart from the listing:

 

Custom skirt length - free of charge.

Please specify in "notes to seller" during checkout.

 

Custom bodice Length (very tall or short).

Please specify in "notes to seller" during checkout.

 

Custom waist - free of charge.

Please specify in "notes to seller" during checkout.

 

Hidden Side Pockets

 


 

B U N D L E   Y O U R   O R D E R

 

Wish to add this product to an existing order?

 

Use code "BUNDLE" for international orders and "BUNDLE-CH" for Swiss orders for free shipping and to let Prettie Lanes know that this order shall be added to an existing one and shipped all together. Please note turnaround times stated.

 

 

S I Z E  &  F I T

 

The fabric has no stretch.

 

The measurements stated in the table below are the measurements of the finished, fitted garment.

 

Which size to choose depends on whether your prefer a more loose or close fit. Please choose your dress size by your bust size, the waist size can be customized.

 

Made-to-measure:

Manufactured according to your individual measurements. After checkout please specify via the ´Submit your measurements´ form (immediately or later).

 

Please slide sidewards on mobile phones to see all measurements:

 

 

 

32 34 36 38

40

42

    cm inch cm inch cm inch cm inch cm inch cm inch
  BUST 83 32,5 88 34,5 93 36,5 98 38,5 103 40,5  108 42,5
 

WAIST

Customization available for free

64 25 68 26,5 72 28 77 30 82 32  88 34,5
  HIPS free
 

LENGTH

(WAIST TO HEM)

Customization available for free

72 28 72 28 74 29 74 29 74 29  74 29

 

 

Forget. Off. The. Rack.

 

PRETTIE LANES is an independent one-woman fashion & costume design house, founded by Franziska Schlupski. It specializes in 1940s and 1950s inspired garments with an era authentic look and feel, blending heritage tailoring with a bespoke fit. The limited editions are expertly tailored from mindful materials in Switzerland, using finest mid-century sewing and construction techniques. Luxury garments that honor your style and values. Worldwide flatrate shipping. 

 

 

From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, dressing clients in - to date - more than 49 countries. Worldwide flatrate shipping from Switzerland, tracked & insured.

 

 

Limited

editions


Away from mass production and sameness - PRETTIE LANES luxury fashion designs are sold in limited editions only. Once a design sells out, it’s truly gone - adding and honoring value & specialty of every piece. A promise - not a marketing stunt. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES exclusively via this online boutique.

 

 


swiss

handmade


Environmentally conscious, designs are handmade to order from era accurate, plastic/ polyester free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in canton Glarus, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 


period

authentic


PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 


size

inclusive


The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing- so your dress fits you, not the rack. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business


Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & founder Franziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES dresses clients in more than 49 countries worldwide with ethically made, slow fashion. Built by one woman. Inspiring confidence across continents.

 

 



responsibility


PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials.



CUSTOMER SERVICE


Email: [email protected] or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

Find Payment Options

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 


about


Created by one woman - dressing clients around the globe. PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA


Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment


LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

PayPal & Credit Card including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

     

shipping & returns


WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland. 11,-CHF within Switzerland. 38,-CHF Rest of the world. Free shipping from 700,- CHF.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together with your existing order.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info