- SOLD OUT -

 

 

F E A T U R E S

 

A field of Daisies in its most elegant version!

 

The dress is made of a wonderful Cotton fabric with embroidered daisies in Creme on a soft buttery Yellow ground. It features a gathered bust section in the front, a gathered skirt and a head-turning low back neckline that is still high enough to wear a regular bra underneath (see photo with white dress version for reference). Matching belt included.

 

Through the elegant pattern placement on the belt and waist area (no embroidery), the dress get even more interesting and flattering in its silhouette.

 

Lined bodice. Skirt unlined (underskirt recommended to add full opacity). Back, lapped metal zipper. Authentic invisibly (hand-) sewn hems, facings and details all-over. Classic below knee length (see sizing table) or custom length. Dress shown with a light petticoat - not included.

 

Style inspiration:

Paired with a White Floral Hat by Prettie Lanes (sold out), vintage pearl jewelry and floral accessories.

 

White version of this dress, here.

 

 

M A T E R I A L  &  C A R E

 

55% Cotton, 45% Lyocell. Lining: 100% Cotton

Professional dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Iron/steam medium heat. Let fully dry after steaming. Always wash with zipper closed or in a washing bag. Handwash with colors alike

 

 

C U S T O M I Z E   Y O U R   D R E S S

 

Available customization for this design:

 

Custom skirt length (waist to hem max 83cm). Please specify measurement(s) in "note to seller" section during checkout.

 

Custom bodice Length (for very tall or short clients). Please specify measurement(s) in "note to seller" section during checkout.

 

Custom waist. Please specify measurement(s) in "note to seller" section during checkout.

 

Hidden Side Pockets

 

 

S I Z E  &  F I T

 

The fabric has no stretch. Please note: The measurements stated in the table below are the measurements of the finished, fitted garment.

Which size to choose depends on whether your prefer a more loose or close fit. Please choose your dress size by your bust size. The waist size can be customized if needed (choose from customization list).

 

The sizes listed refer to your bust size. A size 36 has a final garment measurement of 36,5" in the bust. This means = best fit for a max bust measurement of 36" + 0,5" wiggle room.  If you have a bust of 36,5" you may size up if you do not prefer a snug fit.

 

Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).

 


Slide sidewards on mobile devices to see all measurements.

 

 

 

32 34 36 38

40

    cm inch cm inch cm inch cm inch cm inch
  BUST 83 32,5 88 34,5 93 36,5 98 38,5 103 40,5
 

WAIST

Customization available for free

64 25 68 26,5 72 28 77 30 82 32
  HIPS free
 

LENGTH

(WAIST TO HEM)

Customization available for free

72 28 72 28 74 29 74 29 74 29

 

 

Forget. Off. The. Rack.

 

PRETTIE LANES is an independent one-woman fashion & costume design house, founded by Franziska Schlupski. It specializes in 1940s and 1950s inspired garments with an era authentic look and feel, blending heritage tailoring with a bespoke fit. The limited editions are expertly tailored from mindful materials in Switzerland, using finest mid-century sewing and construction techniques. Luxury garments that honor your style and values. Worldwide flatrate shipping. 

 

 

From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, dressing clients in - to date - more than 49 countries. Worldwide flatrate shipping from Switzerland, tracked & insured.

 

 

Limited

editions


Away from mass production and sameness - PRETTIE LANES luxury fashion designs are sold in limited editions only. Once a design sells out, it’s truly gone - adding and honoring value & specialty of every piece. A promise - not a marketing stunt. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES exclusively via this online boutique.

 

 


swiss

handmade


Environmentally conscious, designs are handmade to order from era accurate, plastic/ polyester free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in canton Glarus, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 


period

authentic


PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 


size

inclusive


The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing- so your dress fits you, not the rack. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business


Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & founder Franziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES dresses clients in more than 49 countries worldwide with ethically made, slow fashion. Built by one woman. Inspiring confidence across continents.

 

 



responsibility


PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials.



CUSTOMER SERVICE


Email: [email protected] or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

Find Payment Options

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 


about


Created by one woman - dressing clients around the globe. PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA


Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment


LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

PayPal & Credit Card including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

     

shipping & returns


WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland. 11,-CHF within Switzerland. 38,-CHF Rest of the world. Free shipping from 700,- CHF.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together with your existing order.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info