Ensemble "J`adore 1949"

Choose between a standard size or full made-to-measure. Please state your chosen size in the notes during checkout. Size table below.


CHF 599.00


Customization "J`adore 1951"

Optional customization for size:

CHF 0.00





All eyes on you! Whether for a wedding, Viva Las Vegas, a cocktail night or a wonderful evening event - this ensemble will turn heads!


Signature for all "Ruby Collection" designs, this model is an exclusive limited edition of only 5 pieces that are manufactured for the worldwide market*. You can choose between a standard size made for you (bust size between 32" up to 44"inches, with or without customizations) or a full made-to-measure.


Elegant double bow dress made of a medium-weight Cotton fabric with a wonderful crisp drape and a delicate, printed floral pattern, creating an overall matte feel, almost like a Damask. The colorway can be described as "Silk". A Grey-Beige pattern on a Pastel Grey-Beige ground (minimal Rosè undertones, no yellowish Grey). Custom colors are available (please follow instructions below)**. 


The dress is accentuated with Inky Black Cotton Velvet on the rounded neckline in form of a lined collar and two side bows. Shaped darts for a true vintage midcentury silhouette, short Dolman sleeves as well as a carefully hand-pleated skirt section. Back, lapped metal zipper. Lined bodice. Authentically, this model comes with an unlined skirt section - underskirt and/or crinoline/petticoat recommended to add volume and drape - just like back in the 1940s and 50s.


Authentic invisibly (hand-) sewn hems, facings and details all-over. Classic midi length (see sizing table) or custom length (Free of charge 0,00CHF).. Dress shown with a light petticoat, brooches & hats for style inspiration only, not included.


The dress comes with the matching oversized and extra long stole that can be worn in multiple ways. Flapping the stole over in the neckline area even creates a beautiful illusion shawl collar (see pictures).


Style inspiration: 

here paired with pearl jewelry, a vintage hat, Pearl Tassel Brooches "1952", Floral Hat "Rose"



M A T E R I A L  &  C A R E


100% Cotton. Lining: 100% Rayon.

Professional clean. Do not bleach. Do not tumble dry. Steam medium heat (do not iron Velvet). Let fully dry after steaming.



C U S T O M I Z E   Y O U R   D R E S S


Available customization for this design:


Custom skirt length (waist to hem max 83cm). Please specify measurement(s) in "note to seller" section during checkout.


Custom bodice Length (for very tall or short clients). Please specify measurement(s) in "note to seller" section during checkout.


Custom waist. Please specify measurement(s) in "note to seller" section during checkout.



S I Z E  &  F I T


The fabric has no stretch. Please note: The measurements stated in the table below are the measurements of the finished, fitted garment.

Which size to choose depends on whether your prefer a more loose or close fit. Please choose your dress size by your bust size. The waist size can be customized if needed (choose from customization list).


The sizes listed refer to your bust size. A size 36 has a final garment measurement of 36,5" in the bust. This means = best fit for a max bust measurement of 36" + 0,5" wiggle room.  If you have a bust of 36,5" you may size up if you do not prefer a snug fit. Please do not mix up with EU sizes - these are calculated differently.


Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).


Slide sidewards on mobile devices to see all measurements.




32 34 36 38




    cm inch cm inch cm inch cm inch cm inch cm inch cm inch
  BUST 83 32,5 88 34,5 93 36,5 98 38,5 103 40,5  108 42,5 113 44,5


Customization available

64 25 68 26,5 72 28 77 30 82 32  88 34,5 94 37
  HIPS free



Customization available for free

78 30,5 78 30,5 83 32,5 83 32,5 83 32,5 83 32,5 83 32,5


* Excluding one exhibition piece made for the company archives. Each piece comes numbered and with a certificate of authenticity.





NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion.

Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


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PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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Switzerland 11,- CHF

International 38,- CHF



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