Cotton Embroidery Dress "Verano 1955"

Regular sizes 32 to 44, custom sizes & full made to measure

 

CHF 329.00

Final price excl. shipping costs1

Free shipping to the following countries: Show more Show less

  • Almost Sold Out
  • Made To Order / Ships within 3-4 Weeks

D E T A I L S 

 

Limited edition, PRETTIE LANES Original.

Custom color? Regular straps instead of neckholder? Another design in this fabric? Just get in touch. 

 

The perfect shade of classic Lipstick Red paired with classic White for this Summer. Mid-century inspired Cotton neckholder dress with a fitted bodice, wide gathered skirt and statements bows on each side. Made of a medium-weight, floral embroidery Cotton lace. Beautifully matching a cardigan or small jacket, a sun hat, fifties floral ear-clips and neck scarves.

 

- 100% Cotton fabric

- fitted bodice (covers a strapless bra)

- light boning in sides of bodice for extra support

- front neckline with ruffled detail

- two statement front bows

- comfortable tie up neckholder straps

- wide, gathered skirt

- full lined bodice and skirt

- hidden pockets included

- classic below-knee length (or custom length)

- signature, true to era, invisibly sewn & wide hem

 

As a PRETTIE LANES original, you can find signature Mid-Century authentic details, such as a lapped metal zipper (center back),  true to era seam finishing and genuinely hand-stitched details inside the dress - a couture finish typical for the fashion of the 1950s. 

 

Note: Dress shown with a petticoat & accessories - not included. Hats by Prettie Lanes (sold out).

 

 

M A T C H I N G  A C C E S S O I R I E S

 

Wish to have a matching Half Hat, Bow or wide brim hat for your look? PRETTIE LANES is specialized in creating the perfect accessories and hat wear for your outfit.  

 

Just get in touch to discuss your individual piece that matches your preferences, hairstyle & season. Prices start at 140.- Swiss Franc for the signature Half Hats.

 

 

 

M A T E R I A L  &  C A R E

 

100% Cotton. Lining: 100% Cotton. 

 

Professional dry clean or gentle hand wash 30°C. Do not bleach or tumble dry. Iron/steam medium heat. Always wash with the zipper closed. Natural fiber garments are best stored in a cool environment without direct sunlight to prevent color fading over the years. 

 

 


C U S T O M I Z E   Y O U R   D R E S S

 

Simply add to cart from the listing below and specify measurements in the "notes to seller" section during checkout. Most customization services are free of charge.

 

Customization "Verano 1955"

CHF 0.00

Final price excl. shipping costs1

Free shipping to the following countries: Show more Show less

  • Made To Order / Ships within 3-4 Weeks

 

B U N D L E   Y O U R   O R D E R

 

Wish to add this product to an existing order?

 

Use code "BUNDLE" for international orders and "BUNDLE-CH" for Swiss orders for free shipping and to let PRETTIE LANES know that this order shall be added to an existing one and shipped all together. Please note turnaround times stated.

 

 

S I Z E  &  F I T

 

The fabric has no stretch.

 

The measurements stated in the table below are the measurements of the finished, fitted garment.

 

Which size to choose depends on whether your prefer a more loose or close fit. Please choose your dress size by your bust size, the waist size can be customized.

 

Made-to-measure:

Manufactured according to your individual measurements. After checkout please specify via the ´Submit your measurements´ form (immediately or later).

 

Please slide sidewards on mobile devices to see all measurements:

 

 

 

32 34 36 38

40

    cm inch cm inch cm inch cm inch cm inch
  BUST 83 32,5 88 34,5 93 36,5 98 38,5 103 40,5
 

WAIST

Customization available for free

64 25 68 26,5 72 28 77 30 82 32
  HIPS free
 

LENGTH

(WAIST TO HEM)

Customization available for free

74 29 74 29 76 30 76 30 76 30

 

 

 

42 44
    cm inch cm inch
  BUST 108 42,5 113 44,5
 

WAIST

Customization available for free

88 34,5 94 37
  HIPS free
 

LENGTH

(WAIST TO HEM)

Customization available for free

76 30 76 30

A D D I T I O N A L  I N F O R M A T I O N

 

PRETTIE LANES Original garment, tailored in Switzerland.

Worldwide, tracked and insured shipping from Switzerland via Swiss Post. Contact: info@prettielanes.com

 

EU authorized representative (no returns address!):

A. Schlupski, Eberswalder Strasse 185E, 16227 Eberswalde, Germany. Contact: EUrepresentative@prettielanes.com

 

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🇺🇸 US clients: Orders up to $800 remain DUTY/TARIFF FREE as usual. Prettie Lanes fulfills all requirements and files all documents for the De Minimis exemption for Swiss made fashions set by the US government.

 

 

Forget. Off. The. Rack.

PRETTIE LANES is an independent, one-woman fashion house specialized in 1940s and 1950s inspired styles with an era authentic look & feel. The custom sized, limited edition designs are ethically tailored in Switzerland using finest mid-century sewing and construction techniques. From Day Wear & Hats to Festive Attire, Custom Designs and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, serving clients in - to date - more than 47 countries. Worldwide flatrate shipping, tracked & insured.

 

Fully size inclusive, PRETTIE LANES offers regular sizes 32 up to 40/42 with various customization options as well as full made-to-measure garments.

 

 

CUSTOMIZED SIZES

 

Standard size but waist adjustment needed?

→ Add the custom waist option (free of charge).

 

Prefer a shorter or longer skirt?

→  Add the custom skirt length (free of charge).

 

Very tall or short?

→  Add the custom bodice length (small fee).

 

Fully custom-made garment? 

→  Order the made-to-measure version (Extra fee applies. Quantities are limited. 20+ body measurements considered to create your custom pattern and garment).

 

 


Limited

editions

Away from mass production and sameness - PRETTIE LANES fashion designs are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.

 

 

swiss

handmade

Environmentally conscious, the day wear line is designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 

period

authentic

PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 

size

inclusive

The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe. Wear the confidence you deserve with custom tailored garments hugging your curves through expert craftmanship - not Spandex. 


 

 

small

business

Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing materials, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion. Shop small - Enjoy the special!

 

 


responsibility

PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!

CUSTOMER SERVICE

Email: info@prettielanes.com or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

 

For made to measures, please SUBMIT YOUR MEASUREMENTS here.

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 

about

PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA

Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment

LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

Bank transfer is available for Swiss orders.

 

Invoice (Payment in advance)

 

PayPal, including payment options: Pay Later, Pay in 4, Bank Transfer, PayPal Balance.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover

 

 

shipping & returns

WORLDWIDE FLATRATE SHIPPING, tracked & insured from Switzerland, regardless of how many items you order.

11,-CHF within Switzerland.

38,-CHF Rest of the world.

 

SHARE & CARE

Wish to add to an existing order and save shipping costs?

Use code "BUNDLE" for international orders and code "BUNDLE-CH" at checkout for Swiss orders and the shipping flatrate will automatically be deducted from your order and everything will ship together.

 

No returns for made-to-order & jewelry.

 

Customs Duty & Tax Info

 

 

 

 

  

     


* "TIMELESS TOGETHER" - Refer a friend.

How it works:  While placing their first order at PRETTIE LANES, your friend simply adds your name in the comment section during checkout. After successfully placing their order, they`ll receive a full refund of their paid shipping fee and you will receive your voucher. As the existing client that you are, the voucher will be sent to your registered email address.

1 All prices stated are final prices for the customer. International shipments may cause import duties/taxes/fees that are not included in this price and are the sole responsibility of the customer. Worldwide flatrate shipping from Switzerland (no part of EU).
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