Have a read about midcentury photographers, artist & models, learn about fashion, fabrics & the art of tailoring or dream away in PRETTIE LANES´vintage inspired color palettes.


While this regular content has been online for years on the company´s social media channels, since 2024, you can follow up on here as well, accessing the information without any social media or newsletter registrations and at your own pace.


Every Wednesday: "5 FACTS ABOUT"

Key facts about influential personalities that shaped the style & mid-century era.


Every Friday: "FASHION FRIDAY"

Information about fashion, colors & tailoring put in a nutshell.


Every Sunday: "SUNDAY STROLL"

Take a stroll through vintage impressions of various cities & countries around the globe.


All Week: Color palette & styling Inspirations

Wednesday, 21st February 2024

5 facts about: francesco scavullo

Monday, 19th February 2024

color palette inspiration: mint & Black

Happy Monday and love from the atelier! Enjoy today´s color palette of dark Mint Green paired with inky Black. All photographies ©️ Respective copyright owners. 


📌 Feel free to visit PRETTIE LANES on Pinterest for more vintage inspired color palette inspirations:


Sunday, 11th February 2024

sunday stroll: paris

Happy Sunday! Take a stroll through Paris of the 1940s and 1950s.



All photographies ©️ Respective copyright owners. 


📌 Feel free to visit PRETTIE LANES on Pinterest for more photographies of vintage Paris (mood board:"Paris - Vintage Impressions):


Friday, 9th February 2024

FASHIon friday: corduroy

Have a relaxed start into the weekend and love from the atelier!



Corduroy is a durable fabric characterized by vertical ridges, or “cords,” that are typically made by weaving extra sets of yarn into the fabric.


The word “corduroy” comes from the French term “corde du roi,” meaning “cloth of the king.” However, experts are not in complete agreement about that origin.


It became popular in Europe during the 18th century, particularly in England, where it was used for workwear and country clothing. Corduroy experienced a resurgence in popularity during the 20th century, becoming associated with casual and comfortable clothing styles.


The width of the corduroy ridges, known as the “wale,” can vary, with wider wales being more common in casual clothing and narrower wales in more formal attire. Jumbo cord, needle cord and pin cord are just a few examples of different corduroy fabrics varying in its wale.


Corduroy is commonly made from cotton, but it can also be blended with other fibers such as polyester, rayon, or spandex for added stretch and durability (Note: Plastic fibers such as Spandex, Polyester, Elasthan are harmful for the environment & wearer).


📌 Feel free to visit PRETTIE LANES on Pinterest for more vintage corduroy looks (mood board: Corduroy):


Wednesday, 7th February 2024

5 facts about: frances mClaughlin-gill

Happy Wednesday with 5 facts about the New York born, pioneering fashion photographer Frances McLaughlin-Gill (1919-2014):



* Frances began her career in the 1940s, becoming one of the first female photographers for Vogue magazine.


* McLaughlin-Gill’s work helped redefine fashion photography, blending elegance with naturalism and capturing the essence of post-war style using a wide range of styles and techniques, from classic studio portraits to dynamic outdoor shoots.


* She was known for her ability to create intimate and engaging portraits, often using natural light to enhance the mood of her photographs.


* McLaughlin-Gill was a trailblazer for women in photography, breaking barriers and inspiring future generations of female photographers.


* McLaughlin-Gill’s images were celebrated for their timeless beauty and sophistication, earning her widespread acclaim in the fashion industry as well as exhibitions in galleries and museums around the world, preserving her legacy.


All photographies ©️ Frances McLaughlin-Gill and respective copyright owners. 


📌 Feel free to visit PRETTIE LANES on Pinterest for more photographies by Frances McLaughlin-Gill (mood board: ‚Frances McLaughlin-Gill Photography‘):


NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 46 countries worldwide with ethically made, slow fashion.

Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


Vintage style newsletter for Prettie Lanes. New products and special promotions and discounts. Subscribe to the free Prettie Lanes Newsletter and never miss out on special deals and news!



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

//more about the story behind//


 Legal Information





PRETTIE LANES on Instagram

Visual Diary on Pinterest







Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover
Pay your Prettie Lanes order with Credit Card via the secured payment option Stripe. Stripe Logo



for orders from 500,-CHF


shipping & returns

Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 38,- CHF



Bundle orders & Share the flatrate.

Use code "BUNDLE" for internat. orders.

Use code "BUNDLE-CH" for Swiss orders.


Customs Duty & Tax Info