Flannel Dress "Winter Rose 1954"

Customization available (choose from list below):

Full gathered skirt instead of narrow gathered skirt,

Matching Belt, Custom Waist, Custom Skirt Length


100% Cotton

CHF 295.00


CHF 295,- // Currency conversion (for reference only!) € 277,- / £ 235,- / $ 321,-





Warm and soft Cotton Flannel Dress for the colder season in a beautiful Herringbone weave in either Cognac Brown or Dark Red (See fabric detail photos for most accurate colors. Dress photos slightly lightened which influences color appearance .)


Special detail - the gradual Velveteen ribbon applique around the skirt (front and back all around) and the matching 3D Rose Brooch (included) that can be worn in the center front of the bodice, on the side of the skirt, above a cardigan, on your hat ... the variations are endless..


Combine the dress with a petticoat to enhance the silhouette, a faux fur collar for an elegant occasion, pair it with a jacket to which you pin the brooch or add a regular beret and scarf without the Rose brooch (3rd photo) for a casual yet classic ensemble look.


The dress features a narrow gathered skirt (like A-line) or fuller skirt (see option explanation below) and gathered bust, Dolman sleeves that slightly narrow towards the hem (7/8 length), authentic invisibly sewn hems all-over and a wonderfully wide V-neckline front and back (front lower than back). Lined Bodice. Back lapped metal zipper. 


The dress looks wonderful without a belt but if you wish to cinch in or further accentuate your waist, you can order the matching belt separately (choose from drop-down).


Classic mid-calf length (see sizing table) or custom length (Free of charge 0,00CHF. Please choose from drop down). Dress shown with a light petticoat underneath in the 6th picture and without any petticoat in the other photos. Faux fur collar, coat, beret and petticoat not included. 

Skirt Options: Standard= narrow gathered skirt (as seen in photos, approx 1,50m of gathered fabric depending on size - straight cut). If you prefer a full gathered skirt version as seen in the (animated) 2nd photo you can choose your regular size and color and add the feature "Full Gathered Skirt instead" from the drop-down to your cart as well. Full gathered: approx. 3m of gathered fabric (double the volume of the narrow version) -straight cut (no circle skirt!).



M A T E R I A L  &  C A R E


100% Cotton.


Professional dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Iron/steam medium heat from reverse side. Let fully dry after steaming. Always wash with zipper closed. Handwash separately/with colors alike.



C U S T O M I Z E   Y O U R   D R E S S


Just choose from the drop down list (customization products are listed at the very bottom of the drop down navigation, below the standard sizes). For more custom measurements, please choose the made-to-measure version.


Available customization for this design:

Custom skirt length (waist to hem max 83cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom waist (waist max 87cm). Please specify measurement(s) in "note to seller" section during checkout.

Matching Belt



S I Z E  &  F I T


The fabric has no stretch.  Please note: The measurements stated in the table below are the measurements of the finished garment.

Which size to choose depends on whether your prefer a more loose or close fit.


The Dolman sleeve design allows for a slightly bigger bust. So if you exceed the bust measurement in the table by 1-2cm you can still choose the smaller size (as long as the waist of the downgraded size still fits you - or you could choose the custom waist then in addition). Example: Bust 95cm/Waist 71cm - you can choose Size M.


Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).


    XS S M L XL  
    cm inch cm inch cm inch cm inch cm inch  
  BUST 84 33´´ 88 34,5´´ 93 36,5´´ 98 38,5´´ 104 41´´  
  WAIST 64 25,2´´ 68 26´5 72 28´´ 77 30,5´´ 83 32,5´´  
  HIPS 120 47,2" 130 51,1" 140 55,1" 150 59" 160 63"  



74 29,1´´ 74 29,1´´ 78 30,7´ 78 30,7´´ 78 30,7´´  

NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion.

Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


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PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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