Flannel Dress "1948" in Light Red

Choose your size:

100% Cotton

CHF 295.00


Customization "1947" Light Red

Optional customization for your size:

CHF 0.00


CHF 295,- // Currency conversion (for reference only!) € 277,- / £ 235,- / $ 321,-






Wonderful, warm and cozy dress made of a textured, heavy weight Cotton Flannel in the most beautiful weave of Red and Creme threads giving it an overall peachy Light Red appearance (see fabric detail photo).


Classic A-line skirt section featuring small gathers in the front. 7/8 length Bishop sleeves style (most volume reached when worn 3/4 length). Back lapped metal zipper. Unlined. Matching belt included. Hand-crochet belt-loops. Authentic invisibly sewn hems and details.


The pointy collar can be worn open or closed through the designed button - unbutton method (see 5th photo) which is also a great way to use when wearing a scarf or bow on the neck.


Classic mid-calf length (see sizing table) or custom length (max 78cm, free of charge 0,00CHF. Please choose from drop down navigation and list your preferred length in the note to seller section during checkout). Dress shown without petticoat underneath.


Photo 6, 7: Dress styled with former (sold out) Prettie Lanes accessories, such as the faux fur ensemble or the floral hat & brooch.



M A T E R I A L  &  C A R E


100% Cotton.


Professional dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Iron/steam medium heat. Let fully dry after steaming. Always wash with zipper closed. Handwash separately/with colors alike.



C U S T O M I Z E   Y O U R   D R E S S


Available customization for this design:

Custom skirt length (waist to hem max 78cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom waist (waist max 95cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom bodice Length (for very tall or short clients). Please specify measurement(s) in "note to seller" section during checkout.



S I Z E  &  F I T


The fabric has no stretch.  Please note: The measurements stated in the table below are the measurements of the finished garment.

Which size to choose depends on whether your prefer a more loose or close fit.


The dolman sleeve design allows for a slightly bigger bust. So if you exceed the bust measurement in the table by 1-2cm you can still choose the smaller size (as long as the waist of the downgraded size still fits you - or you could choose the custom waist then in addition). Example: Bust 95cm/Waist 71cm - you can choose Size M.


Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).









    cm inch cm inch cm inch cm inch cm inch cm inch cm inch cm inch
  BUST 80 31,5 84 33 88 34,5 93 36,5 98 38,5 104 41  110 43,3 116 45,5


Customization available +20 CHF

60 23,6 64 25,2 68 26,7 72 28 77 30,5 83 32,5  89 35 95 37,4
  HIPS 105 41,3 110 43,3 116 45,6 121 47,6 126 49,6 132 51,9 138 54,3 145 57



Customization available for free

72 28,3 72 28,3 72 28,3 74 29,1 74 29,1 74 29,1  74 29,1 74 29,1

NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty and exclusivity. Following a sustainable, made-to-order policy, you can order your very own PRETTIE LANES original exclusively via this online boutique and can choose from a variety of sizes & customizations.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, natural-,  bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.




Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing, marketing & more. To date PRETTIE LANES serves clients in more than 41 countries worldwide with ethically made, sustainable slow fashion. Shop small - Enjoy the special!


Vintage style newsletter for Prettie Lanes. New products and special promotions and discounts. Subscribe to the free Prettie Lanes Newsletter and never miss out on special deals and news!



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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Switzerland 11,- CHF

International 38,- CHF



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