- SOLD OUT -

 

 

D E T A I L S 

 

>>> If you wish to add short sleeves, please order your desired size & make a note during checkout. No additional fee. The short sleeve design equals this here. 

 

Vibrant Red Rose embroidery on a vintage White ground. Darling 1950s inspired Cotton day dress with a gathered bust detail, a fitted waist accentuating your curves and a head-turning low back neckline.

 

- medium weight, heavily embroidered Cotton fabric

- gathered bust detail

- low-back neckline (still covers a bra)

- wide, gathered skirt

- lined bodice, unlined skirt

- below knee length (or custom length)

 

As a PRETTIE LANES original, you can find signature Mid-Century authentic details, such as a lapped metal zipper (center back), true to era seam finishings and genuinely hand-stitched details inside the dress. A couture finish typical for the fashion of the 1950s.

 

 

M A T E R I A L  &  C A R E

 

100% Cotton. Lining: 100% Cotton.

Professional dry clean or gentle handwash 30°C. Do not bleach or tumble dry. Iron/steam medium heat. Always wash with zipper closed or in a garments bag to prevent any tangling of the delicate embroidery.

 

 


C U S T O M I Z E   Y O U R   D R E S S

 

Simply add to cart from the listing:

 

Custom skirt length - free of charge.

Please specify in "notes to seller" during checkout.

 

Custom bodice Length (very tall or short).

Please specify in "notes to seller" during checkout.

 

Custom waist - free of charge.

Please specify in "notes to seller" during checkout.

 

Hidden Side Pockets

 


 

B U N D L E   Y O U R   O R D E R

 

Wish to add this product to an existing order?

 

Use code "BUNDLE" for international orders and "BUNDLE-CH" for Swiss orders for free shipping and to let Prettie Lanes know that this order shall be added to an existing one and shipped all together. Please note turnaround times stated.

 

 

S I Z E  &  F I T

 

The fabric has no stretch.

 

The measurements stated in the table below are the measurements of the finished, fitted garment.

 

Which size to choose depends on whether your prefer a more loose or close fit. Please choose your dress size by your bust size, the waist size can be customized.

 

Made-to-measure:

Manufactured according to your individual measurements. After checkout please specify via the ´Submit your measurements´ form (immediately or later).

 

Please slide sidewards on mobile phones to see all measurements:

 

 

 

32 34 36 38

40

42

    cm inch cm inch cm inch cm inch cm inch cm inch
  BUST 83 32,5 88 34,5 93 36,5 98 38,5 103 40,5  108 42,5
 

WAIST

Customization available for free

64 25 68 26,5 72 28 77 30 82 32  88 34,5
  HIPS free
 

LENGTH

(WAIST TO HEM)

Customization available for free

72 28 72 28 74 29 74 29 74 29  74 29

PRETTIE LANES is an independent, one-woman fashion house specialized in 1940s and 1950s inspired styles with an era authentic look & feel. The custom sized, limited edition day wear is ethically tailored in Switzerland using finest mid-century sewing and construction techniques and environmentally conscious, natural materials. From Day Wear & Hats to Festive Attire and Couture Gowns, PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size. The original since 2015, serving clients in - to date - more than 47 countries. Worldwide flatrate shipping.

 

Fully size inclusive, PRETTIE LANES offers regular sizes 32 up to 40/42 with various customization options as well as full made-to-measure garments.

 

 

CUSTOMIZED SIZES

 

Standard size but waist adjustment needed?

→ Add the custom waist option (free of charge).

 

Prefer a shorter or longer skirt?

→  Add the custom skirt length (free of charge).

 

Very tall or short?

→  Add the custom bodice length (small fee).

 

Fully custom-made garment? 

→  Order the made-to-measure version (Extra fee applies. Quantities are limited. 20+ body measurements considered to create your custom pattern and garment).

 

 


Limited

editions

Away from mass production and sameness - PRETTIE LANES fashion designs are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can purchase your very own PRETTIE LANES original exclusively via this online boutique.

 

 

swiss

handmade

Environmentally conscious, the day wear line is designed & handmade to order from era accurate, plastic free, bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.

 

 

period

authentic

PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.

 

 

size

inclusive

The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.

 

 

small

business

Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing each garment, marketing & more. Till to date, PRETTIE LANES serves clients in more than 47 countries worldwide with ethically made, slow fashion. Shop small - Enjoy the special!

 

 


responsibility

PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics whenever possible to avoid harmful plastics. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!

 

„TIMELESS TOGETHER“ - REFER A FRIEND

Love PRETTIE LANES’ mid-century designs? Share the style with your friends! Refer a friend to PRETTIE LANES and when they make their first purchase, you’ll receive a 50,- Swiss Franc voucher and they’ll enjoy free shipping on their order. It’s all about saying thank you for keeping timeless fashion alive and supporting this small business! Let’s stay timeless together. Worldwide.*

CUSTOMER SERVICE

Email: info@prettielanes.com or Contact

Gift a tailored garment - Buy a voucher.

Frequently asked questions - FAQ

Find more information about sizing

Find the General Terms & Conditions

 

For made to measures, please SUBMIT YOUR MEASUREMENTS here.

 

INTERNATIONAL ORDERS:

Find all Customs Duty & Tax Info

 

about

PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size... more

 

 Legal Information

 

     

 

SOCIAL MEDIA

Find daily color palette inspirations, textile knowledge and interesting articles about personalities that shaped mid-century fashion at PRETTIE LANES on Instagram.

 

Follow PRETTIE LANES´Visual Diary on Pinterest

 

 

 


payment

LAYAWAY is available for orders (order value) from 500,- Swiss Franc.

 

Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover
Pay your Prettie Lanes order with Credit Card via the secured payment option Stripe. Stripe Logo

 

 

shipping & returns

WORLDWIDE FLATRATE SHIPPING 38,- CHF for international orders and 11,- CHF for Swiss orders.

 

SHARE & CARE
Bundle orders & share the flatrate. Use code "BUNDLE" for internat. orders and code "BUNDLE-CH" for Swiss orders.

 

No returns for made-to-order & jewelry.

Customs Duty & Tax Info

 

 

 

 

  

     


* "TIMELESS TOGETHER" - Refer a friend.

How it works:  While placing their first(!) order at PRETTIE LANES, your friend simply adds your name in the comment section during checkout. After successfully placing their order, they`ll receive a full refund of their paid shipping fee and you will receive your voucher. As the existing client that you are, the voucher will be sent to your registered / archived email address.

1 All prices stated are final prices for the customer. International shipments may cause import duties/taxes/fees that are not included in this price and are the sole responsibility of the customer. Worldwide flatrate shipping from Switzerland (no part of EU).
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