Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions keeping each piece special. Once sold out - a design
will never be available again in the exact same style. One of a kind and custom garments to spread individuality. Each piece is exclusively sold via this online shop.
FAIR SWISS FASHION
Environmentally conscious, each garment is designed & handmade in PRETTIE LANES' private house atelier in Switzerland. Everything is made to order. No surplus - no garment waste. Materials are used consciously - mainly sourced regionally and within the European Union. Ethically manufactured, slow fashion from Switzerland.
PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials each piece has the signature vintage look & feel. Vintage inspired fashion with no modern twist - yet based on modern ‚green’ values.
The inhouse design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing, Body positivity and size inclusion are
core values of this company, serving clients of all shapes and sizes and providing them with a positive shopping experience.