page 1 2 3 4

SOLD OUT Chiffon Dress 'Ginger Rose' in Emerald ------------------------------------------

SOLD OUT Veil Hat 'Rose 1952' in Green ----------------------------------------------

SOLD OUT Flannel Dress 'Autumn 1951' in Grey -----------------------------------------

SOLD OUT Rayon Wrap Dress 'Summer Lines 1942' ---------------------------------------

page 1 2 3 4

'PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size.'

LIMITED EDITIONS

Away from mass production - PRETTIE LANES fashion designs & hats are sold in limited editions keeping each piece special. Once sold out - a design will never be available again in the exact same style. One of a kind and custom garments to spread individuality and exclusivity. Each piece is sold via this online shop only.

FAIR SWISS FASHION

Environmentally conscious, each garment is designed & handmade in PRETTIE LANES' private house atelier in Switzerland. Everything is made to order. No surplus - no garment waste. Materials are used consciously - mainly sourced regionally and within the European Union. Ethically manufactured, slow fashion from Switzerland.

PERIOD AUTHENTIC

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials each piece has the signature vintage look & feel. Vintage inspired fashion with no modern twist - yet based on modern ‚green’ values.

SIZE INCLUSIVE

The inhouse design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing, Body positivity and size inclusion are core values of this company, serving clients of all shapes and sizes and providing them with a positive shopping experience.