Newsletter exclusive special



Take advantage of your Diamond status as a newsletter subscriber and grab special rates with 20%-25% discount for the selected models! Such special deals barely happen at Prettie Lanes - so grab one, before its gone...


The designs offered include very last pieces of a recent designs ("LAST CHANCE!") and last sizes that are made of remaining fabric of sold out designs ("PIECE OF LUCK")- usually one per Design in the size range that is explicitly listed and made to order for you. "Newsletter Exclusive Special" items from this page and regular items from the shop can be combined in one order by simply switching between pages (please keep this page open as its a hidden link).


What is "remaining fabric"?


At Prettie Lanes, previous to a new designs being launched, fabrics are roughly pre-cut in the different sizes offered in order to make the most out of the material (size-mix) and reduce fabric waste to a minimum. For full made-to-measure-orders however, the material remains uncut to accommodate any measurements given by the clients. This uncut material is very generously calculated to incorporate all possible size ranges and pattern matching. So once all made-to-measure-orders have been manufactured, the mix of which sizes were initially ordered by clients determines how much fabric is left of uncut material. Having enough remaining fabric for another piece is so to say "luck" because it´s never predictable and dependent on the made-to-measure size-mix ordered (by i.e. having shorter custom skirt lengths, petite made-to-measures etc).

The remaining fabric therefore is of the same flawless quality like any other piece of the same design - so let´s make it your personal "Piece of Luck".


All sales are final. No right of return or exchange for made-to-order products. No layaway.


Thank you very much for stopping by!

All "Newsletter Exclusive Special" items are now sold.


Thank you to everyone who snagged a piece!

NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & color to maintain specialty and exclusivity. Following a sustainable, made-to-order policy, you can order your very own PRETTIE LANES original via this online boutique or via the official Showroom only.





Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, natural-,  bio degradable fabrics and durable materials in PRETTIE LANES' in-house atelier in Zurich, Switzerland. Ethically manufactured, slow fashion without any surplus or garment waste produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. The designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe.




Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing, marketing & more. To date PRETTIE LANES serves clients in more than 41 countries worldwide with day- and festive attire, hats and evening couture. Shop small - Enjoy the special!



Feel free to get in touch for an appointment to visit the Prettie Lanes Showroom in Kanton Zurich, Switzerland. Services offered: measuring service for made-to-measure & custom orders, fabric selection for custom orders, design discussion for custom orders. More information here >>>



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

//more about the story behind//


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shipping & returns

Worldwide Flatrate Shipping*

Switzerland 11,- CHF

International 38,- CHF



Bundle orders & Share the flatrate.

Use code "BUNDLE" for internat. orders.

Use code "BUNDLE-CH" for Swiss orders.



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