Newsletter exclusive special

All sales are final. No layaway. Sales items are not combinable with other discount codes or vouchers.*


Take advantage of your Diamond status as a newsletter subscriber and grab special rates with up to 30% discount compared to the original price for the selected models! Such special deals barely happen at Prettie Lanes - so grab one, before its gone..


The designs offered include very last pieces of recent designs ("LAST CHANCE!"), last sizes that are made of remaining fabric of sold out designs ("PIECE OF LUCK"** in the size range that is explicitly listed and made to order for you, as well as SAMPLE PIECES. "Newsletter Exclusive Special" items from this page and regular items from the shop can be combined in one order by simply switching between pages (please keep this page open as its a hidden link).



Thank you very much for stopping by!

All "Newsletter Exclusive Special" items are now sold.


Thank you to everyone who snagged a piece!


* All sales are final. No right of return or exchange for made-to-order products and samples. No layaway for sales items offered. This sale is not combinable with other discounts or voucher codes.


** What is "remaining fabric" and a "Piece of Luck"?

 At Prettie Lanes, previous to a new designs being launched, fabrics are roughly pre-cut in the different sizes offered in order to make the most out of the material (size-mix) and reduce fabric waste to a minimum. For full made-to-measure-orders however, the material remains uncut to accommodate any measurements given by the clients. This uncut material is very generously calculated to incorporate all possible size ranges and pattern matching. So once all made-to-measure-orders have been manufactured, the mix of which sizes were initially ordered by clients determines how much fabric is left of uncut material. Having enough remaining fabric for another piece is so to say "luck" because it´s never predictable and dependent on the made-to-measure size-mix ordered (by i.e. having shorter custom skirt lengths, petite made-to-measures etc).

The remaining fabric therefore is of the same flawless quality like any other piece of the same design - so let´s make it your personal "Piece of Luck".



NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions with custom commissions/one-of-a-kinds being taken via the in-house couture line only. Once sold out - a design will never be available again in the exact same style & material to maintain specialty, exclusivity and add additional value to every single piece. Following a sustainable, made-to-order policy, you can order your very own PRETTIE LANES original exclusively via this online boutique.




Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, natural-,  bio degradable fabrics and durable materials in PRETTIE LANES' atelier in Zurich, Switzerland. The in-house pattern creation and size customization options will make it easy for you to order your individual size without(!) the nowadays commonly used plastic based stretch fibers necessary to ‚fit in‘. Ethically manufactured, slow fashion without any surplus produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. All designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe by creating flattering and well fitted silhouettes without harmful plastic-based stretch fibers.





Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.ranziska Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing, marketing & more. Till to date, PRETTIE LANES serves clients in more than 45 countries worldwide with ethically made, slow fashion. Shop small - Enjoy the special!





PRETTIE LANES fashion designs are ethically tailored in Switzerland on a sustainable, made-to-order basis to sync supply and demand in an industry in which garment waste remains one of the major problems. PRETTIE LANES manufactures with highest quality standards and uses plastic free, renewable raw material based, recyclable and bio-degradable fabrics and durable materials whenever possible. All orders are packed plastic-free in fully bio-degradable and recyclable materials. Social responsibility has been a key pillar of this company and since the beginning of operation in 2015, PRETTIE LANES has been and still is a donor and supporter of organizations and projects worldwide. Thank you for shopping small!


Vintage style newsletter for Prettie Lanes. New products and special promotions and discounts. Subscribe to the free Prettie Lanes Newsletter and never miss out on special deals and news!



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

//more about the story behind//


 Legal Information

In the Media





PRETTIE LANES on Instagram

Visual Diary on Pinterest







Pay your Prettie Lanes order with PayPal or credit card. Credit card logos Mastercard, Visa, American Express and Discover
Pay your Prettie Lanes order with Credit Card via the secured payment option Stripe. Stripe Logo



for orders from 500,-CHF


shipping & returns

Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 38,- CHF



Bundle orders & Share the flatrate.

Use code "BUNDLE" for internat. orders.

Use code "BUNDLE-CH" for Swiss orders.


Customs Duty & Tax Info