a statement of elegance

Timeless and feminine silhouettes inspired by the sensuality and variety of floral shapes, colors and structures embody the vintage inspired couture creations by Designer Franziska Schlupski.  Custom gowns will be handmade to the clients' measurements in the Designers‘ private Swiss atelier. All Products are manufactured especially for the client or as limited edition pieces. Made from finest materials and traditionally tailored, these creations will get lovers of individuality, femininity & classiness dreaming. Each dress is constructed with light boning yet just enough to provide a beautiful shape while ensuring a comfortable fit.


T R A D I T I O N A L L Y   F A S H I O N E D   F O R   M O D E R N   M I N D S .

'Franziska Schlupski' is a slow fashion brand, creating more than a classic special occasion gown. It is the traditionally made alternative to mass production clothing, size discrimination, seasonality and low-cost factories that profoundly shape todays´ fashion industry. Manufacturing the garments 100% locally in Switzerland, offering any size and keeping designs limited, made to order (no surplus produced) and seasonal independent are core values. The preference of biodegradable and recycled materials whenever possible is another key element.


T H E   D E S I G N E R


Swiss based, German fashion and hat Designer Franziska Schlupski is known to be passionate about the 1940s/50s. After the successful launch of her first brand PRETTIE LANES' (in 2015) that is specialized in mid-century fashion day wear & hats and true to era manufacturing techniques, she in 2019 added this new fashion segment of special occasion, bridal wear and one of a kind custom creations to her fashion line. With her designs she wants to celebrate the femininity in all shapes and sizes, not offering standard sizes but made to measure gowns and services.

Autodidact Franziska Schlupski leads and cares about every aspect of the two brands herself. Till today, she built up an international trade company with customers in more than 39 countries worldwide and a product range from day wear, evening wear, bridal wear, hats & accessories - A one woman business paving its way towards becoming the smallest fashion house in the world.

Limited Editions

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.


swiss made

Environmentally conscious, each garment is designed & carefully handmade from natural and bio degradable fabrics (no polyester, elasthane) in PRETTIE LANES' private in-house atelier in Switzerland. Ethically manufactured, slow fashion from Switzerland as a ready to wear or customized version.


period authentic

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.


size inclusive

The in-house design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing. Body positivity is one of the core values of the company that serves clients of all shapes and sizes around the globe.




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PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size...

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 Standard Manufacture Times

Hats & Garments:

ready to ship or

made-to-order from 4 Business Days




Secured payment via


Credit Card

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shipping & returns

Worldwide Flatrate Shipping

Switzerland 9,- CHF

International 28,- CHF

No returns for customized items.

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