a statement of elegance


Timeless and feminine silhouettes inspired by the sensuality and variety of floral shapes, colors and structures embody the vintage inspired couture creations by Designer Franziska Schlupski.  Custom gowns will be handmade to the clients' measurements in the Designers‘ private Swiss atelier. All Products are manufactured especially for the client or as limited edition pieces. Made from finest materials and traditionally tailored, these creations will get lovers of individuality, femininity & classiness dreaming. Each dress is constructed with light boning yet just enough to provide a beautiful shape while ensuring a comfortable fit.

 


T R A D I T I O N A L L Y   F A S H I O N E D   F O R   M O D E R N   M I N D S .

'Franziska Schlupski' is a slow fashion brand, creating more than a classic special occasion gown. It is the traditionally made alternative to mass production clothing, size discrimination, seasonality and low-cost factories that profoundly shape todays´ fashion industry. Manufacturing the garments 100% locally in Switzerland, offering any size and keeping designs limited, made to order (no surplus produced) and seasonal independent are core values. The preference of biodegradable and recycled materials whenever possible is another key element.

 

T H E   D E S I G N E R

 

Swiss based, German fashion and hat Designer Franziska Schlupski is known to be passionate about the 1940s/50s. After the successful launch of her first brand PRETTIE LANES' (in 2015) that is specialized in mid-century fashion day wear & hats and true to era manufacturing techniques, she in 2019 added this new fashion segment of special occasion, bridal wear and one of a kind custom creations to her fashion line. With her designs she wants to celebrate the femininity in all shapes and sizes, not offering standard sizes but made to measure gowns and services.

Autodidact Franziska Schlupski leads and cares about every aspect of the two brands herself. Till today, she built up an international trade company with customers in more than 39 countries worldwide and a product range from day wear, evening wear, bridal wear, hats & accessories - A one woman business paving its way towards becoming the smallest fashion house in the world.

Limited

editions


Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.

 

swiss

handmade


Environmentally conscious, all day wear creations are designed & carefully handmade from natural and bio degradable fabrics in PRETTIE LANES' private inhouse atelier in Zurich, Switzerland. Ethically manufactured, swiss slow fashion. Ready to wear or customized.

 

period

authentic


PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.

 

size

inclusive


The in-house design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing available for the majority of the products. Body positivity is one of the core values of the company that cherishes clients of all shapes and sizes around the globe.

 

small

business


Welcome to the smallest fashion house in the world! PRETTIE LANES is an independent, international selling one-woman business with the owner Franziska Schlupski caring about each process on her own - from the design, the pattern creation, the manufacturing and beyond. Shop small. Enjoy the special.


CUSTOMER SERVICE


about


PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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payment


 

NEW : Installment/Partial Payments

(Choose "Payment in Advance")

 

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shipping & returns


Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 28,- CHF

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Standard Shipping Times:

2-6 Business Days (RTW)

 or custom/made-to-order from 4 Weeks

 

SHARE & CARE

Bundle orders with friends or combine orders placed on different dates. Share the flatrate - care about the environment.

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No returns for customized items.

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General Terms & Conditions

 

 

 

press


In the Media

 

Press inquiries:

info@prettielanes.com