Rayon Dress "Summer Scent 1949"

* REORDERABLE (= will be restocked)

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CHF 285.00

  • Available
  • Ready to Wear // Ships within 2-3 Business Days

CHF 285,-

Currency conversion (for reference only!) € 265,- / £ 237,- / $ 299,-






Beautiful Rayon, below knee-length 1940s style dress in a floral print of Fuchsia  & Off-White on a Midnight Blue ground. A-line skirt, authentic close-fitting V-neckline,  short Butterfly sleeves, lapped back metal zipper. The bows on shoulder, waist and upper hip create a wonderful 1940s silhouette. Lined bodice. Since many clients in the past highly valued the possibility to wear a dress with or without shoulder pads (depending on the occasion), matching detachable shoulder pads can be ordered in addition. For everyone who loves to add even more authenticity and structure to this dress.


Complete your look with the matching Off-White Halo Hat "Summer Scent" (as seen in first photo).



M A T E R I A L  &  C A R E


100% Rayon. Lining 100% Tencel.

Dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Lay flat to dry. Iron (pressing cloth)/Steam low heat.


Material has been pre-wahsed and pre-shrunk. When wet, the print looks much darker but don´t panic - as soon as the garment drys, the full bright color of the pattern returns. The texture will also appear to feel stiffer once wet -as soon as the garment drys, the full softness returns a little steam helps in addition.



C U S T O M I Z E   Y O U R   D R E S S


Just choose from the drop down list (customization products are listed at the very bottom of the drop down navigation, below the standard sizes). For more custom measurements, please choose the made-to-measure version. Longer turnaround times apply as indicated.


Available customization for this design:

Custom skirt length (waist to hem max. 75cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom waist (waist max. 87cm). Please specify measurement(s) in "note to seller" section during checkout. Prolonged turnaround times apply.

Detachable Shoulder Pads. Attached with metal press button.



S I Z E  &  F I T


The fabric has a tiny bit of natural stretch due to its weave.  Please note: The measurements stated in the table below are the measurements of the finished garment. Which size to choose depends on whether your prefer a more loose or close fit. 


Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).


    XS S M L XL  
    cm inch cm inch cm inch cm inch cm inch  
  BUST 84 33´´ 88 34,5´´ 93 36,5´´ 98 38,5´´ 104 41´´  
  WAIST 64 25,2´´ 68 26´5 72 28´´ 77 30,5´´ 83 32,5´´  


(approx 18cm below waist)

105 41,3´´ 112 44´´ 116 45,6" 121 47,6´´ 127 50´´  



69 27,2´´ 69 27,2´´ 70 27,5´´ 70 27,5´´ 70 27,5´´  

create your look


Matching Halo Hat "Summer Scent" in Off-white.


This hat features a back-bow made of the dress fabric to create a delicate ensemble.

Also available in a solid version with a Navy Blue bow.


Hat "Summer Wheel 1948" in Black

(Blue does not match the Midnight Blue of the Dress above).

Limited Editions

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.


swiss made

Environmentally conscious, each garment is designed & carefully handmade from natural and bio degradable fabrics (no polyester, elasthane) in PRETTIE LANES' private in-house atelier in Switzerland. Ethically manufactured, slow fashion from Switzerland as a ready to wear or customized version.


period authentic

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.


size inclusive

The in-house design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing. Body positivity is one of the core values of the company that serves clients of all shapes and sizes around the globe.




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PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size...

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 Standard Manufacture Times

Hats & Garments:

ready to ship or

made-to-order from 4 Business Days




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shipping & returns

Worldwide Flatrate Shipping

Switzerland 9,- CHF

International 28,- CHF

No returns for customized items.

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