Rayon Dress "Summer Scent 1949"

* NON - REORDERABLE (= This is the last restock!)

// More Info >>> //


CHF 285.00


CHF 285,-

Currency conversion (for reference only!) € 265,- / £ 237,- / $ 299,-






Beautiful Rayon, below knee-length 1940s style dress in a floral print of Fuchsia  & Off-White on a Midnight Blue ground. A-line skirt, authentic close-fitting V-neckline,  short Butterfly sleeves, lapped back metal zipper. The bows on shoulder, waist and upper hip create a wonderful 1940s silhouette. Lined bodice. Since many clients in the past highly valued the possibility to wear a dress with or without shoulder pads (depending on the occasion), matching detachable shoulder pads can be ordered in addition. For everyone who loves to add even more authenticity and structure to this dress.


Complete your look with the matching Off-White Halo Hat "Summer Scent" (as seen in first photo).



M A T E R I A L  &  C A R E


100% Rayon. Lining 100% Tencel.

Dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Lay flat to dry. Iron (pressing cloth)/Steam low heat.


Material has been pre-wahsed and pre-shrunk. When wet, the print looks much darker but don´t panic - as soon as the garment drys, the full bright color of the pattern returns. The texture will also appear to feel stiffer once wet -as soon as the garment drys, the full softness returns a little steam helps in addition.



C U S T O M I Z E   Y O U R   D R E S S


Just choose from the drop down list (customization products are listed at the very bottom of the drop down navigation, below the standard sizes). For more custom measurements, please choose the made-to-measure version. Longer turnaround times apply as indicated.


Available customization for this design:

Custom skirt length (waist to hem max. 75cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom waist (waist max. 87cm). Please specify measurement(s) in "note to seller" section during checkout. Prolonged turnaround times apply.

Detachable Shoulder Pads. Attached with metal press button.



S I Z E  &  F I T


The fabric has a tiny bit of natural stretch due to its weave.  Please note: The measurements stated in the table below are the measurements of the finished garment. Which size to choose depends on whether your prefer a more loose or close fit. 


Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).


    XS S M L XL  
    cm inch cm inch cm inch cm inch cm inch  
  BUST 84 33´´ 88 34,5´´ 93 36,5´´ 98 38,5´´ 104 41´´  
  WAIST 64 25,2´´ 68 26´5 72 28´´ 77 30,5´´ 83 32,5´´  


(approx 18cm below waist)

105 41,3´´ 112 44´´ 116 45,6" 121 47,6´´ 127 50´´  



69 27,2´´ 69 27,2´´ 70 27,5´´ 70 27,5´´ 70 27,5´´  

create your look


Hat "Summer Wheel 1948" in Black

(Blue does not match the Midnight Blue of the Dress above).

NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & color to maintain specialty and exclusivity. Following a sustainable, made-to-order policy, you can order your very own PRETTIE LANES original via this online boutique or via the official Showroom only.





Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, natural-,  bio degradable fabrics and durable materials in PRETTIE LANES' in-house atelier in Zurich, Switzerland. Ethically manufactured, slow fashion without any surplus or garment waste produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. The designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe.




Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing, marketing & more. To date PRETTIE LANES serves clients in more than 41 countries worldwide with day- and festive attire, hats and evening couture. Shop small - Enjoy the special!



Feel free to get in touch for an appointment to visit the Prettie Lanes Showroom in Kanton Zurich, Switzerland. Services offered: measuring service for made-to-measure & custom orders, fabric selection for custom orders, design discussion for custom orders. More information here >>>



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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shipping & returns

Worldwide Flatrate Shipping*

Switzerland 11,- CHF

International 38,- CHF



Bundle orders & Share the flatrate.

Use code "BUNDLE" for internat. orders.

Use code "BUNDLE-CH" for Swiss orders.



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