Rayon Dress "Love at first sight 1949"

* REORDERABLE (= will be restocked)

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CHF 285.00

  • Available
  • Ships within 4-8 Business Days

CHF 285,-

Currency conversion (for reference only!) € 265,- / £ 237,- / $ 299,-





It was love at first sight!

Lightweight, 1940s style knee-length dress made of a beautiful Rayon Crepe fabric with scattered tiny hearts print in vibrant Red. A-line skirt (looks more narrow on dress form-please refer to size chart), authentic close-fitting V-neckline,  short Butterfly sleeves, lapped back metal zipper. The bows on shoulder, waist and upper hip create a wonderful 1940s silhouette. Lined bodice, unlined skirt - underskirt for opacity is recommended. Since many clients in the past highly valued the possibility to wear a dress with or without shoulder pads (depending on the occasion), matching detachable shoulder pads can be ordered in addition. For everyone who loves to add even more authenticity and structure to this dress.


Complete your look with the matching Hat "Love at first sight".


M A T E R I A L  &  C A R E


100% Rayon Crepe. Lining: 100% Tencel.

Dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Lay flat to dry. Iron (pressing cloth)/Steam low heat.


Material has been pre-wahsed and pre-shrunk. Once wet, the texture will appear to feel stiffer - as soon as the garment drys, the full softness returns. A little steam helps in addition.




C U S T O M I Z E   Y O U R   D R E S S


Just choose from the drop down list (customization products are listed at the very bottom of the drop down navigation, below the standard sizes). For more custom measurements, please choose the made-to-measure version. Longer turnaround times apply as indicated.


Available customization for this design:

Custom skirt length (waist to hem = max. 75 cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom waist (waist max 87cm). Please specify measurement(s) in "note to seller" section during checkout. Prolonged turnaround times apply.

Detachable Shoulder Pads. Attached with metal press button.



S I Z E  &  F I T


The fabric has very light natural stretch due to its weave.  Please note: The measurements stated in the table below are the measurements of the finished garment. Which size to choose depends on whether your prefer a more loose or close fit. 


Made-to-measure: Manufactured according to your individual measurements. After checkout please specify your measurements via the ´Submit your measurements´ (immediately or later).


    XS S M L XL  
    cm inch cm inch cm inch cm inch cm inch  
  BUST 84 33´´ 88 34,5´´ 93 36,5´´ 98 38,5´´ 104 41´´  
  WAIST 64 25,2´´ 68 26´5 72 28´´ 77 30,5´´ 83 32,5´´  


(approx 18cm below waist)

105 41,3´´ 112 44´´ 116 45,6" 121 47,6´´ 127 50´´  



69 27,2´´ 69 27,2´´ 70 27,5´´ 70 27,5´´ 70 27,5´´  

create your look


Halo Hat "Stroll along the Pier 1947" with Off-White Ribbon.

Limited Editions

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.


swiss made

Environmentally conscious, each garment is designed & carefully handmade from natural and bio degradable fabrics (no polyester, elasthane) in PRETTIE LANES' private in-house atelier in Switzerland. Ethically manufactured, slow fashion from Switzerland as a ready to wear or customized version.


period authentic

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.


size inclusive

The in-house design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing. Body positivity is one of the core values of the company that serves clients of all shapes and sizes around the globe.




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PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size...

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 Standard Manufacture Times

Hats & Garments:

ready to ship or

made-to-order from 4 Business Days




Secured payment via


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shipping & returns

Worldwide Flatrate Shipping

Switzerland 9,- CHF

International 28,- CHF

No returns for customized items.

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