Embroidery Dress 'Summer Daisy 1952'



100% Rayon. Lining 100% Cotton.

CHF 285.00

  • Sorry, Sold Out!

For your reference only (approx. values):

CHF 289.00 = € 256.00 / £ 225.00 / $ 286.00

Like Summer Daisies on a Dress!

A classic for your Summer wardrobe with a head-turning back neckline.  This dress is made of a beautiful heavy embroidered Rayon fabric (see last pic). The delicate eyelet embroidery looks like tiny little Daisies on the striped Rayon in Royal Blue and Offwhite stripes that seem to appear Light Blue from afar. A classy silhouette with two wonderful double bows on each side to add structure. The low back neckline adds a special wow effect and is constructed in a way that it is as deep as possible but still high enough to cover a regular (strapless) bra.





Lined Bodice (unlined skirt - petticoat/underskirt required). // Small Double bow on each side. // Deep back neckline. // Back metal zipper. // Classy below-knee length. // Invisible hem. // Matching Hat band separately available (see drop down listing)

* Dress shown with a light petticoat, hat (not included).



M A T E R I A L   &   C A R E   I N S T R U C T I O N S


100% Rayon. Lining: 100% Cotton.

Dry clean or gentle handwash. Do not bleach. Do not tumble dry. Iron medium heat.


S T A N D A R D   S I Z E S


The fabric has no stretch. However, due to the deep back neckline, the bust section is a bit variable and can accommodate bigger cup sizes- so if you are in between bust sizes, you can size down.  Please note: The measurements stated in the table below are the measurements of the finished garment. Which size to choose depends on whether your prefer a more loose or close fit. 



    XS S M L XL  
    cm inch cm inch cm inch cm inch cm inch  
  BUST 84 33´´ 88 34,5´´ 93 36,5´´ 98 38,5´´ 104 41´´  
  WAIST 65 25,5´´ 68 26´5 72 28´´ 77 30,5´´ 83 32,5´´  
  HIPS free  



72 28´´ 72 28´´ 74 29´´ 74 29´´ 74 29´´  

M A D E   -   T O   -   M E A S U R E


This dress can also be made according to your individual measurements. There are two options to choose from. Which to choose depends on your waist measurement:


(1)  Made - to - Measure:

any waist measurement below 84cm/33 inch


(2) Made - to - Measure CURVY:

any waist measurement that is 84cm/33 inch and above


After placing your order, you will be directed to the ´Submit your measurements´ form where you can choose to fill in your measurements immediately or later.  Please feel free to contact Prettie Lanes at any time, in case you have questions. Email: info@prettielanes.com

Limited Editions

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions keeping each piece special. Once sold out - a design will never be available again in the exact same style. One of a kind and custom garments to spread individuality. Each piece is exclusively sold via this online boutique.


swiss made

Environmentally conscious, each garment is designed & handmade from natural and bio degradable fabrics (no polyester, elasthane) in PRETTIE LANES' private house atelier in Switzerland. The majority of products is made to order. No surplus - no garment waste.  Ethically manufactured, slow fashion from Switzerland.


period authentic

PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel. Vintage inspired fashion based on modern values.


size inclusive

The inhouse design and manufacturing process at PRETTIE LANES allows for customized designs as well as customized sizing, Body positivity and size inclusion are core values of this company, serving clients of all shapes and sizes and providing them with an individually fitted garment.




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PRETTIE LANES offers much more than a handmade, period - authentic design.

It sells the new, traditionally fashioned alternative to true vintage, in your size... //more//


 Standard Manufacture Times

Hats & Garments:

Ready to Ship or

made to order from 5 Weeks









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shipping & returns

FREE worldwide shipping with code

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No returns for Made-to-measures.

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