Cotton Flannel Dress "French Avenue 1953"

Current turnaround time: 2 weeks

100% Cotton.

CHF 279.00

  • Available
  • Made To Order // Ships within 2-3 Weeks

from CHF 279,- // Currency conversion (for reference only!) € 256,- / £ 226,- / $ 309,-



* NON-REORDERABLE (= Once marked sold out, this design won´t be restocked!) // More Info >>> //


Calm elegance with much versatility!

Made from a medium-weight, beautifully draping Cotton Flannel fabric in a weave of Creme and Red color, appearing Light Red to peachy from afar (see last photo). A beautiful and classic-shaped dress that can be accessorized in so many ways. Plain and yet special enough for all kinds of occasions. The dress features a pointy collar that closes with a ribbon, a decorative second ribbon, straight 3/4 sleeves,, a gathered skirt section, authentic invisible sewn hem, rayon waist & sleeve seaming and a back, lapped metal zipper. Unlined. Matching belt included.

Extra: Hidden pockets, light shoulder pads, custom waist, custom skirt length (can be added. see drop-down navigation.)

Dress shown without a petticoat or underskirt.

Mix and Match with the same colored Half Hat "French Avenue 1953" or with a Felt Half Hat "Day & Night". Most suitable are the colors Lipstick Red or Off-White.



M A T E R I A L  &  C A R E


100% Cotton.

Dry clean or gentle handwash 30°C. Do not bleach. Do not tumble dry. Iron/Steam medium heat (let dry properly after steaming). Always wash with zipper closed.



C U S T O M I Z E   Y O U R   D R E S S


Just choose from the drop down list (customization products are listed at the very bottom of the drop down navigation, below the standard sizes).


Available customization for this design:

Custom Waist (waist max. 87cm). Please specify measurement(s) in "note to seller" section during checkout.

Custom Skirt Length (max. 74cm). Free of charge. Please specify measurement(s) in "note to seller" section during checkout.



S I Z E  &  F I T


The fabric has no stretch. Please note: The measurements stated in the table below are the measurements of the finished garment. Which size to choose depends on whether your prefer a more loose or close fit.


If you wish to have your dress manufactured completely custom made, please choose the made-to-measure version in the drop-down navigation.


    XS S M L XL  
    cm inch cm inch cm inch cm inch cm inch  
  BUST 84 33´´ 88 34,5´´ 93 36,5´´ 98 38,5´´ 104 41´´  
  WAIST 64 25,2´´ 68 26´5 72 28´´ 77 30,5´´ 83 32,5´´  
  HIPS free  



72 28,3´´ 72 28,3´´ 74 29,1´´ 74 29,1´´ 74 29,1´´  

You wish to add another product(s) to your (un-shipped) existing order? NO PROBLEM! Order as usual & the overpaid shipping flatrate(s) will be refunded in full!



Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions to keep pieces special. Once sold out - a design will never be available again in the exact same style. Each piece is exclusively sold via this online boutique.




Environmentally conscious, all day wear creations are designed & carefully handmade from natural and bio degradable fabrics in PRETTIE LANES' private inhouse atelier in Zurich, Switzerland. Ethically manufactured, swiss slow fashion. Ready to wear or customized.




PRETTIE LANES creates new, midcentury style, true to era designs, yet no vintage reproductions. With vintage sewing and construction techniques & period accurate materials, each piece has the signature vintage look & feel.




The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Body positivity is one of the core values of the company that cherishes and serves clients of all shapes and sizes around the globe.



Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the owner F. Schlupski caring about each process on her own serving clients in to date more than 39 countries worldwide. Shop small. Enjoy the special.


PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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Installment Payments/ Layaway

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shipping & returns

Worldwide Flatrate Shipping

Switzerland 11,- CHF

International 28,- CHF

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Standard Shipping Times:

2-6 Business Days (RTW)

 or custom/made-to-order from 2 Weeks

Shipping once a week due to pandemic!




Bundle orders & Share the flatrate.

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No returns for customized items.

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General Terms & Conditions





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