"Be the change you wish to see in the world." (Mahatma Gandhi)

Environmental- and social responsibility have always been key components and pillars of PRETTIE LANES since its early beginnings in 2015. Establishing processes and means to work and manufacture in an environmentally conscious and ethical way is only one part of it. Giving back in form of donating, advocating for i.e. recycling & thoughtful consumption as well as volunteering are further instruments highly valued in the past and present of this company.

"We make a living by what we get, but we make a life by what we give." (Winston Churchill).

The support as well as establishment of charity projects and building up a network of like-minded supporters is an essential long-term aim at PRETTIE LANES. Providing escapism & creating beauty through fashion and design on the one hand and supporting meaningful changes on the other are not only core values of this company but an overall way  of life by balancing economy, environment and society. 

Helping and supporting people and animals in need - whether it is caused by hunger, natural catastrophes, injustice, war, illness - things that constantly surround us every day - shall coexist with our own lives that we may be lucky to experience as safe.

Today, we shall see the existence of information about hunger, natural catastrophes, injustice, war, illness - things that constantly surround us every day - as the greatest good that enables us to provide help and support with the visionary chance to contribute to a change and improvement. its not a burden.

  We shall use the knowledge To put together the creativity, passion, energy & manpower of companies and individuals in order to make a difference  meaningful may it be large or small

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Each piece is handmade in the' private in-house atelier in Switzerland and is exclusively available online and made to order without any surplus produced. Producing in an environmentally conscious way and contributing to a more sustainable fashion industry, the day wear creations and hats are designed & ethically handmade from natural-,  bio degradable fabrics and durable materials to  last for decades. Size inclusion has been a key pillar of the company right from the start. All designs are available in standards sizes, customized sizes and full made-to-measures. So feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size. Shop small - enjoy the special!