prettie lanes society - a charity network

"Be the change you wish to see in the world." (Mahatma Gandhi)

Environmental- and social responsibility have always been key components and pillars of PRETTIE LANES since its early beginnings in 2015. Establishing processes and means to work and manufacture in an environmentally conscious and ethical way is only one part of it. Giving back in form of donating, advocating for i.e. recycling & thoughtful consumption as well as volunteering are further instruments highly valued in the past and present of this company.


"We make a living by what we get, but we make a life by what we give." (Winston Churchill).

The support as well as establishment of charity projects and building up a network of like-minded supporters is an essential long-term aim at PRETTIE LANES. Providing escapism & creating beauty through fashion and design on the one hand and supporting meaningful changes on the other are not only core values of this company but an overall way  of life by balancing economy, environment and society. 


Helping and supporting people and animals in need - whether it is caused by hunger, natural catastrophes, injustice, war, illness - things that constantly surround us every day - shall coexist with our own lives that we may be lucky to experience as safe.

Today, we shall see the existence of information about hunger, natural catastrophes, injustice, war, illness - things that constantly surround us every day - as the greatest good that enables us to provide help and support with the visionary chance to contribute to a change and improvement. its not a burden.

  We shall use the knowledge To put together the creativity, passion, energy & manpower of companies and individuals in order to make a difference  meaningful may it be large or small




influencer marketing

Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only to keep pieces special. Each piece is handmade in the' private in-house atelier in Switzerland and is exclusively available online and made to order without any surplus produced. Producing in an environmentally conscious way and contributing to a more sustainable fashion industry, the day wear creations and hats are designed & ethically handmade from natural-,  bio degradable fabrics and durable materials to  last for decades. Size inclusion has been a key pillar of the company right from the start. All designs are available in standards sizes, customized sizes and full made-to-measures. So feel what it is like to wear a handmade, rare vintage garment and enjoy the advantage of simply choosing your inividual size. Shop small - enjoy the special!



NEW DESIGNS launch year-around.

CUSTOMIZE your size & add extras.




Away from mass production and sameness - PRETTIE LANES fashion designs & hats are sold in limited editions only. Once sold out - a design will never be available again in the exact same style & color to maintain specialty and exclusivity. Following a sustainable, made-to-order policy, you can order your very own PRETTIE LANES original via this online boutique or via the official Showroom only.





Environmentally conscious, the day wear creations and hats are designed & handmade to order from era accurate, natural-,  bio degradable fabrics and durable materials in PRETTIE LANES' in-house atelier in Zurich, Switzerland. Ethically manufactured, slow fashion without any surplus or garment waste produced.





PRETTIE LANES offers the new, traditionally fashioned alternative to true vintage in your size - the original since 2015. The designs are manufactured using finest, historically accurate sewing and construction techniques as well as period accurate materials, creating that signature vintage look & feel emphasized by a generous amount of hand-stitched details - a luxury component all PRETTIE LANES originals feature.





The in-house design and manufacturing process at PRETTIE LANES allow for customized designs as well as customized sizing. Choose a custom waist, a custom bodice length, a custom skirt length or go for a full made-to-measure. Body positivity is one of the core values of this company that cherishes and serves clients of all shapes and sizes around the globe.




Welcome to one of the smallest „fashion houses“ in the world! PRETTIE LANES is an independent one-woman business with the designer & owner F.Schlupski caring about each process on her own- from the design & pattern creation to sourcing, manufacturing, marketing & more. To date PRETTIE LANES serves clients in more than 41 countries worldwide with day- and festive attire, hats and evening couture. Shop small - Enjoy the special!



Feel free to get in touch for an appointment to visit the private Prettie Lanes Showroom in Kanton Zurich, Switzerland. Services offered and further information here >>>

Vintage style newsletter for Prettie Lanes. New products and special promotions and discounts. Subscribe to the free Prettie Lanes Newsletter and never miss out on special deals and news!



PRETTIE LANES offers much more than a handmade, period - authentic design. It sells the new, traditionally fashioned alternative to true vintage, in your size...

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